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niraskin.com website review

Visit site (opens in a new tab)Reviewed 6 November 202620 issues · 76 checks

This review found 20 issues worth fixing on niraskin.com, 6 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.2 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20262.1 s
Jul 25, 20262.8 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20262.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
351 ms152 msMay 16Oct 31284 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026217 ms
May 23, 2026219 ms
May 30, 2026212 ms
Jun 6, 2026203 ms
Jun 13, 2026189 ms
Jun 20, 2026183 ms
Jun 27, 2026177 ms
Jul 4, 2026175 ms
Jul 11, 2026178 ms
Jul 18, 2026242 ms
Jul 25, 2026328 ms
Aug 1, 2026317 ms
Aug 8, 2026308 ms
Aug 15, 2026305 ms
Aug 22, 2026292 ms
Aug 29, 2026284 ms
Sep 5, 2026270 ms
Sep 12, 2026213 ms
Sep 19, 2026220 ms
Sep 26, 2026240 ms
Oct 3, 2026262 ms
Oct 10, 2026273 ms
Oct 17, 2026278 ms
Oct 24, 2026284 ms
Oct 31, 2026284 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of niraskin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. niraskin.com at 0.4 s0.4 s
  2. niraskin.com at 0.8 s0.8 s
  3. niraskin.com at 1.1 s1.1 s
  4. niraskin.com at 1.5 s1.5 s
  5. niraskin.com at 1.9 s1.9 s
  6. niraskin.com at 2.3 s2.3 s
  7. niraskin.com at 2.6 s2.6 s
  8. niraskin.com at 3.0 s3.0 s

Speed

2 to fix100
  • Render-blocking requests

    1.8 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • 2,351 HTML elements

    The page has 2,351 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, rapidlercdn.com and Shopify and others), adding 442 KiB and 104 ms of main-thread time.

  • Improve image delivery

    146 KiB

    3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    96 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 233 ms of it running JavaScript. That is comfortably low.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 233 ms

    233 ms

    Real visitors wait 233 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 217 ms to 284 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 789 ms

    789 ms

    Real visitors wait 789 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 3.7 s

    3.7 s

    The page is fully interactive after 3.7 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold.

  • Total Blocking Time: 11 ms

    11 ms

    Scripts block the page for only 11 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix67
  • Page weight: 3.2 MB in 94 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 94 requests on a phone: images 2.3 MB (34), scripts 679 KiB (42) and HTML 112 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 8687
  • ARIA commands must have an accessible name (7 elements)

    ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • [aria-*] attributes do not have valid values

    [aria-*] attributes do not have valid values (1 element).

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (3 elements).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 108 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “At-Home Skincare Lasers | FDA-Cleared for Wrinkles & Fine Lines | NIRA”.

  • 150 internal links, 6 external

    The homepage links to 150 pages on niraskin.com and 6 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Want younger-looking skin? Shop NIRA’s award-winning at-home lasers and skincare products, FDA-cleared to reduce wrinkl…”.

  • One H1 headline

    Your main headline reads: “Trusted by over 100,000 Customers”.

  • Canonical URL set

    The canonical URL is https://www.niraskin.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.niraskin.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Only about 18 words

    The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.

6 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “BUY NOW, PAY LATER”, “Shop now” and “Shop & SAVE $250”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks, 2 trust badges and “TRUSTED BY 100,000+ CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 10 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at niraskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Blockify Fraud Filter · Littledata The Data Layer · Onward · Microsoft Clarity · Gorgias Live Chat Helpdesk · Vex Auto Add To Cart · Noibupixel · Triplewhale · Klaviyo Email Marketing Sms · Transcy · Rebuy Personalization Engine · Judge Me Reviews · Bazaarvoice Reviews Photos · Region Restrictions · Trakt · Pushowl · Gdpr Backpack · b-cdn.net · attn.tv · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Danvers

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 20 issues on niraskin.com, including 5 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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