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niraskin.com website review
Visit site (opens in a new tab)Reviewed 6 November 202620 issues · 76 checks
This review found 20 issues worth fixing on niraskin.com, 6 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #2,920 of 91,429 reviewed websitesbeats 95%
- #1,423 of 48,272 online storesbeats 95%
- #1,378 of 43,473 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 217 ms |
| May 23, 2026 | 219 ms |
| May 30, 2026 | 212 ms |
| Jun 6, 2026 | 203 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 183 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 175 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 242 ms |
| Jul 25, 2026 | 328 ms |
| Aug 1, 2026 | 317 ms |
| Aug 8, 2026 | 308 ms |
| Aug 15, 2026 | 305 ms |
| Aug 22, 2026 | 292 ms |
| Aug 29, 2026 | 284 ms |
| Sep 5, 2026 | 270 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 240 ms |
| Oct 3, 2026 | 262 ms |
| Oct 10, 2026 | 273 ms |
| Oct 17, 2026 | 278 ms |
| Oct 24, 2026 | 284 ms |
| Oct 31, 2026 | 284 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.8 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
2,351 HTML elements
The page has 2,351 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (negate.io, rapidlercdn.com and Shopify and others), adding 442 KiB and 104 ms of main-thread time.
Improve image delivery
146 KiB3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
96 KiB11 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 100
100/100Your mobile performance score is 100. That is in Google's “good” band (90 and up).
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 233 ms of it running JavaScript. That is comfortably low.
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 233 ms
233 msReal visitors wait 233 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 217 ms to 284 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 789 ms
789 msReal visitors wait 789 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 3.7 s
3.7 sThe page is fully interactive after 3.7 s.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Speed Index: 2.2 s
2.2 sVisually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold.
Total Blocking Time: 11 ms
11 msScripts block the page for only 11 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.2 MB in 94 requests
3.2 MBYour homepage downloads 3.2 MB in 94 requests on a phone: images 2.3 MB (34), scripts 679 KiB (42) and HTML 112 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA commands must have an accessible name (7 elements)
ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
[aria-*] attributes do not have valid values
[aria-*] attributes do not have valid values (1 element).
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (3 elements).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 108 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “At-Home Skincare Lasers | FDA-Cleared for Wrinkles & Fine Lines | NIRA”.
150 internal links, 6 external
The homepage links to 150 pages on niraskin.com and 6 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Want younger-looking skin? Shop NIRA’s award-winning at-home lasers and skincare products, FDA-cleared to reduce wrinkl…”.
One H1 headline
Your main headline reads: “Trusted by over 100,000 Customers”.
Canonical URL set
The canonical URL is https://www.niraskin.com/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.niraskin.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Only about 18 words
The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.
6 checks passed
20 calls to action
The homepage has 20 calls to action, for example “BUY NOW, PAY LATER”, “Shop now” and “Shop & SAVE $250”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 15 testimonial or review blocks, 2 trust badges and “TRUSTED BY 100,000+ CUSTOMERS”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 4 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 10 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at niraskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Blockify Fraud Filter · Littledata The Data Layer · Onward · Microsoft Clarity · Gorgias Live Chat Helpdesk · Vex Auto Add To Cart · Noibupixel · Triplewhale · Klaviyo Email Marketing Sms · Transcy · Rebuy Personalization Engine · Judge Me Reviews · Bazaarvoice Reviews Photos · Region Restrictions · Trakt · Pushowl · Gdpr Backpack · b-cdn.net · attn.tv · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Danvers
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on niraskin.com, including 5 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.