nirvanabrewery.com website review

11 images could be 381 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

About 250 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 430 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 789 KiB and 558 ms of main-thread time.

A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (141 KiB).

5 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

16 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nirvana Brewery”.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 251 requests on a phone: scripts 953 KiB (99), other files 761 KiB (103) and images 720 KiB (22). Under 2 MB keeps phones on slow connections fast.

icons_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (553 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example wafa_2024_GOLD_Helles_lager.png at 390 px wide, shown at 40 px. Resized copies would save about 94 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 10 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

Your <h1> is empty.

The homepage links to 76 pages on nirvanabrewery.com and 6 external pages.

https://nirvanabrewery.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://nirvanabrewery.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://nirvanabrewery.com/collections/cans, https://nirvanabrewery.com/collections/bottles, https://nirvanabrewery.com/collections/build-your-own-beer-box, https://nirvanabrewery.com/collections/nirvana-merch, https://nirvanabrewery.com/pages/contact-us and https://nirvanabrewery.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://nirvanabrewery.com/pages/about-us and https://nirvanabrewery.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187183502&tm=shpfy_ui&Ver=2&mid=40ae9b79-29e3-41c9-864e-ec7afee35bfc&bo=1&sid=4f379d50d97b11f1893d91db368b9012&vid=4f37e7c0d97b11f1b55f13c772154c99&vids=1&msclkid=N&pi.

13 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector') https://nirvanabrewery.com/cdn/shop/t/25/assets/card-images.js…”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 179 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.