nlbn.us website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

6 files are served with short cache lifetimes, so returning visitors download them again (361 KiB).

amaicdn.com costs a phone 1 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Shopify, amaicdn.com and Google Fonts and others), adding 760 KiB and 5 ms of main-thread time.

About 38 KiB of CSS is downloaded but never applied on this page.

1 image could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

NLBN_NP_Duron_Mono_and_Fluoro_Mobile_BN_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element hidden from screen readers can still receive keyboard focus.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 19 characters: “No Live Bait Needed”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to nlbn.com, not nlbn.us, so Google may credit that host instead.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 91 pages on nlbn.us and 24 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://nlbn.us/collections/duron-leader, https://nlbn.us/collections/limited-batch, https://nlbn.us/collections/3, https://nlbn.us/collections/3-75, https://nlbn.us/collections/5 and https://nlbn.us/collections/5-jigs and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://nlbn.us/collections/limited-batch and https://nlbn.us/collections/3-75 have no <h1> headline, so visitors and search engines get no clear main topic.

https://nlbn.us/collections/8-jigheads took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.