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noerdic.se website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 76 checks
This review found 31 issues worth fixing on noerdic.se, 12 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #24,106 of 104,194 reviewed websitesbeats 72%
- #15,707 of 58,244 online storesbeats 67%
- #15,230 of 53,037 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 992 ms |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 998 ms |
| Jul 25, 2026 | 954 ms |
| Aug 1, 2026 | 947 ms |
| Aug 8, 2026 | 981 ms |
| Aug 15, 2026 | 989 ms |
| Aug 22, 2026 | 984 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 994 ms |
| Sep 12, 2026 | 983 ms |
| Sep 19, 2026 | 992 ms |
| Sep 26, 2026 | 984 ms |
| Oct 3, 2026 | 992 ms |
| Oct 10, 2026 | 969 ms |
| Oct 17, 2026 | 991 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 970 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 99 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 108 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 109 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 106 ms |
| Oct 24, 2026 | 103 ms |
| Oct 31, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 328 KiBAbout 328 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.0 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
3,572 HTML elements
The page has 3,572 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, helloretailcdn.com and Klaviyo and others), adding 1.5 MB and 743 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 138 KiB20 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).
Google Tag Manager adds 378 ms
378 msGoogle Tag Manager costs a phone 378 ms of main-thread work and 466 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 951 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 31 ms
31 msShopify costs a phone 31 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 68 KiB6 images could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.
Reduce unused CSS
50 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 50 ms faster on a phone.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.4 s
6.4 sYour largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.8 s
10.8 sThe page becomes fully interactive after 10.8 s. Good is under 3.8 s.
Total Blocking Time: 243 ms
243 msScripts block taps and scrolling for 243 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 310 ms
310 msReal visitors wait 310 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.2 s
3.2 sVisually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 270 requests
3.4 MBYour homepage downloads 3.4 MB in 270 requests on a phone: other files 1.3 MB (146), scripts 1.0 MB (73) and images 892 KiB (41). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
KVM2x2DPSwitchDualMonitorDisplayport148K60Hz4K144Hzoch4xUSBA is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Nördic – Bra IT tillbehör för bra priser, störst på USB-C och HDMI”.
Meta description is long (258 characters)
Your meta description is 258 characters; Google truncates after about 160, so the end of your pitch is cut.
622 internal links, 7 external
The homepage links to 622 pages on noerdic.se and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Nördic”.
Canonical URL set
The canonical URL is https://noerdic.se/.
Structured data in place
Structured data found: BreadcrumbList and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://noerdic.se/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,637 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://noerdic.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
67 of 71 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,257 words of copy
The homepage carries about 1,257 words of visible text.
3 checks passed
5 short forms
5 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noerdic.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on noerdic.se, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.