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nofamerica.com website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 79 checks

This review found 32 issues worth fixing on nofamerica.com, 9 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.3 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.1 s
Jul 4, 20261.9 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.3 s
Sep 19, 20262.5 s
Sep 26, 20262.2 s
Oct 3, 20262.3 s
Oct 10, 20262.4 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nofamerica.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nofamerica.com at 0.4 s0.4 s
  2. nofamerica.com at 0.8 s0.8 s
  3. nofamerica.com at 1.2 s1.2 s
  4. nofamerica.com at 1.6 s1.6 s
  5. nofamerica.com at 1.9 s1.9 s
  6. nofamerica.com at 2.3 s2.3 s
  7. nofamerica.com at 2.7 s2.7 s
  8. nofamerica.com at 3.1 s3.1 s

Speed

7 to fix62
  • Reduce unused JavaScript

    2.7 s · 438 KiB

    About 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and Cloudflare CDN and others), adding 1.0 MB and 404 ms of main-thread time.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 921 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    300 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • Shopify adds 170 ms

    170 ms

    Shopify costs a phone 170 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 140 ms

    140 ms

    Klaviyo costs a phone 140 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    239 KiB

    8 images could be 239 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    150 ms · 8 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Drug Delivery Segment Image on Carousel Section”.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 48 ms

    48 ms

    Scripts block the page for only 48 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix69
  • Page weight: 4.4 MB in 243 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 243 requests on a phone: images 2.5 MB (29), scripts 1.1 MB (98) and other files 676 KiB (81). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    cosmetics-carousel-slider.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (98 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 150.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (23 characters)

    Your title is only 23 characters: “NOF AMERICA CORPORATION”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 60 internal links, 6 external

    The homepage links to 60 pages on nofamerica.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “NOF AMERICA CORPORATION”.

  • Canonical URL set

    The canonical URL is https://nofamerica.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nofamerica.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (650 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nofamerica.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://nofamerica.com/pages/about, https://nofamerica.com/pages/drug-delivery and https://nofamerica.com/pages/medical-diagnostic have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 6 small tap targets

    6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 485 words of copy

    The homepage carries about 485 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Quote (0)”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact us”, “Learn More” and “Learn more”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nofamerica.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sa Request A Quote · Sami Wholesale · Klaviyo Email Marketing Sms · Forms · Quantity Break Limit Purchase · Upcharge Fees · Pify Order Purchase Limit

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
18

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 32 issues on nofamerica.com, including 14 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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