noin.shop website review

9 images could be 446 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

A phone's processor spends 2.6 s on main-thread work while loading, 337 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 third-party services load with your homepage (firebaseapp.com, Shopify and shop.app and others), adding 285 KiB and 99 ms of main-thread time.

About 107 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

About 10 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.2 MB in 218 requests on a phone: images 1.9 MB (72), other files 753 KiB (84) and scripts 405 KiB (42). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example 02_69def654-a1bb-470d-8ccf-38ccbef5c46f.jpg at 2,800 px wide, shown at 390 px. Resized copies would save about 152 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 25 characters: “NOIN beauty – NOIN Beauty”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 93 pages on noin.shop and 5 external pages.

https://noin.shop/products/nail declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://noin.shop/products/nail all use the title “NOIN beauty – NOIN Beauty”. Search engines can't tell which page to show for a search, so each competes with the others.

https://noin.shop/collections/product, https://noin.shop/collections/eye-make, https://noin.shop/collections/lip-make, https://noin.shop/collections/base-make, https://noin.shop/pages/byyarden and https://noin.shop/blogs/news and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://noin.shop/collections/product, https://noin.shop/pages/sopo, https://noin.shop/collections/eye-make, https://noin.shop/collections/lip-make, https://noin.shop/collections/base-make and https://noin.shop/products/nail and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://noin.shop/pages/yarden, https://noin.shop/products/4-1-%E6%96%B0%E7%99%BA%E5%A3%B2-yarden-%E3%83%80%E3%83%A1%E3%83%BC%E3%82%B8%E3%82%B1%E3%82%A2, https://noin.shop/products/4-1-%E6%96%B0%E7%99%BA%E5%A3%B2-yarden-%E3%83%8F%E3%82%A4%E3%83%80%E3%83%A1%E3%83%BC%E3%82%B8%E3%82%B1%E3%82%A2, https://noin.shop/pages/byyarden, https://noin.shop/blogs/news and https://noin.shop/pages/faq and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

7 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “fbq is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 166 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.