nolabel.com website review

A phone's processor spends 6.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,559 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 67 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Optanon and others), adding 917 KiB and 848 ms of main-thread time.

12 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Klaviyo costs a phone 232 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

About 226 KiB of JavaScript is downloaded but never used on this page.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

Desktop scores 96 but mobile only 67. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 709 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 967 ms for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “No Label”.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 259 requests on a phone: images 1.2 MB (62), scripts 949 KiB (75) and other files 878 KiB (111). Under 2 MB keeps phones on slow connections fast.

1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

87 tap targets are too small or too close together to hit reliably with a finger.

68 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“NEW ARRIVALS FW26” and “OUTERWEAR”). One clear main headline is easier for people and search engines.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 336 pages on nolabel.com and 6 external pages.

https://nolabel.com/collections/shoes, https://nolabel.com/collections/giftcards and https://nolabel.com/pages/lookbook have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 160 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/Y7gDpE/images/1c43411d-6894-4c66-bdf4-e422bbc34404.png.

6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'constructor' of object '[object Object]'”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 650 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.