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nolae.nl website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 84 checks

This review found 32 issues worth fixing on nolae.nl, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
316 ms93 msMay 16Oct 31276 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026119 ms
May 23, 2026124 ms
May 30, 2026125 ms
Jun 6, 2026121 ms
Jun 13, 2026120 ms
Jun 20, 2026121 ms
Jun 27, 2026129 ms
Jul 4, 2026187 ms
Jul 11, 2026182 ms
Jul 18, 2026187 ms
Jul 25, 2026190 ms
Aug 1, 2026188 ms
Aug 8, 2026195 ms
Aug 15, 2026199 ms
Aug 22, 2026196 ms
Aug 29, 2026199 ms
Sep 5, 2026203 ms
Sep 12, 2026212 ms
Sep 19, 2026236 ms
Sep 26, 2026261 ms
Oct 3, 2026281 ms
Oct 10, 2026290 ms
Oct 17, 2026283 ms
Oct 24, 2026283 ms
Oct 31, 2026276 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nolae.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nolae.nl at 1.1 s1.1 s
  2. nolae.nl at 2.1 s2.1 s
  3. nolae.nl at 3.2 s3.2 s
  4. nolae.nl at 4.3 s4.3 s
  5. nolae.nl at 5.4 s5.4 s
  6. nolae.nl at 6.4 s6.4 s
  7. nolae.nl at 7.5 s7.5 s
  8. nolae.nl at 8.6 s8.6 s

Speed

12 to fix61
  • Reduce unused JavaScript

    2.0 s · 316 KiB

    About 316 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,336 HTML elements

    The page has 3,336 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 162 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, rebuyengine.com and Klaviyo and others), adding 2.0 MB and 772 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    350 ms · 271 KiB

    14 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Clarity adds 302 ms

    302 ms

    Clarity costs a phone 302 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 175 ms

    175 ms

    rebuyengine.com costs a phone 175 ms of main-thread work and 846 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 84 ms

    84 ms

    Shopify costs a phone 84 ms of main-thread work and 718 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify CSS

    210 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Minify JavaScript

    25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 82 ms

    82 ms

    Your server sent the HTML in 82 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.0 s

    20.0 s

    Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “dicon d festa the origin stray kids, bts, cortis, g-dragon”.

  • Time to Interactive: 20.2 s

    20.2 s

    The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 334 ms

    334 ms

    Real visitors wait 334 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 130% slower for real visitors

    +130%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 119 ms to 276 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 219 ms

    219 ms

    Scripts block taps and scrolling for 219 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 330 ms

    330 ms

    Real visitors wait 330 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.087

    0.087

    The layout barely moves while loading (CLS 0.087, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix69
  • Page weight: 4.2 MB in 348 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 348 requests on a phone: scripts 1.3 MB (98), other files 1.1 MB (165) and images 1.1 MB (40). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banners_Autumn_2026_mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (332 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (65 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9292
  • Unlabelled dropdowns

    14 dropdowns have no label.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 97 internal links, 9 external

    The homepage links to 97 pages on nolae.nl and 9 external pages.

8 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Shop K-Pop albums, merchandise, and exclusive pre-orders at Nolae. Fast EU shipping, no custom fees & loyalty rewards.”.

  • One H1 headline

    Your main headline reads: “Nolae”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Nolae - European K-Pop Shop for Albums, Merch & Light Sticks”.

  • Canonical URL set

    The canonical URL is https://nolae.nl/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nolae.nl/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://nolae.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (900 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://nolae.nl/collections/boygroup-alben and https://nolae.nl/collections/girlgroup-alben have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 24 small tap targets

    24 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,110 words of copy

    The homepage carries about 1,110 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “All Pre-Order banner”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Pre-Order”, “Shop by Group” and “Start shopping”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and “200K+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nolae.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Searchanise Search Filter · Multifeeds · Tapcart Mobile App · Rebuy Personalization Engine · Microsoft Clarity · T Lab Ai Translate · Klaviyo Email Marketing Sms · Geoip Country Redirect · Gdpr Backpack · Ordersify Bis · Nolae Search · Reviews Co Uk Product And Merchant Review Collection · rebuyengine.com · kxcdn.com · hello-charles.com · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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