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nolae.se website review

Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 84 checks

This review found 32 issues worth fixing on nolae.se, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.4 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
297 ms144 msMay 23Nov 7266 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026174 ms
May 30, 2026196 ms
Jun 6, 2026219 ms
Jun 13, 2026204 ms
Jun 20, 2026215 ms
Jun 27, 2026206 ms
Jul 4, 2026203 ms
Jul 11, 2026192 ms
Jul 18, 2026197 ms
Jul 25, 2026186 ms
Aug 1, 2026167 ms
Aug 8, 2026169 ms
Aug 15, 2026163 ms
Aug 22, 2026162 ms
Aug 29, 2026178 ms
Sep 5, 2026183 ms
Sep 12, 2026193 ms
Sep 19, 2026214 ms
Sep 26, 2026227 ms
Oct 3, 2026260 ms
Oct 10, 2026279 ms
Oct 17, 2026254 ms
Oct 24, 2026262 ms
Oct 31, 2026266 ms
Nov 7, 2026266 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nolae.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nolae.se at 1.1 s1.1 s
  2. nolae.se at 2.2 s2.2 s
  3. nolae.se at 3.3 s3.3 s
  4. nolae.se at 4.4 s4.4 s
  5. nolae.se at 5.5 s5.5 s
  6. nolae.se at 6.6 s6.6 s
  7. nolae.se at 7.7 s7.7 s
  8. nolae.se at 8.9 s8.9 s

Speed

12 to fix60
  • Reduce unused JavaScript

    2.1 s · 315 KiB

    About 315 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,274 HTML elements

    The page has 3,274 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 162 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, rebuyengine.com and Klaviyo and others), adding 2.0 MB and 695 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    350 ms · 258 KiB

    12 images could be 258 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • rebuyengine.com adds 164 ms

    164 ms

    rebuyengine.com costs a phone 164 ms of main-thread work and 846 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 86 ms

    86 ms

    Shopify costs a phone 86 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    290 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

  • Minify JavaScript

    140 ms · 25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.9 s

    19.9 s

    Your largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “dicon d festa the origin stray kids, bts, cortis, g-dragon”.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 331 ms

    331 ms

    Real visitors wait 331 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 174 ms to 266 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 227 ms

    227 ms

    Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 347 ms

    347 ms

    Real visitors wait 347 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.087

    0.087

    The layout barely moves while loading (CLS 0.087, good is under 0.1).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix69
  • Page weight: 4.3 MB in 379 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 379 requests on a phone: scripts 1.3 MB (98), other files 1.2 MB (196) and images 1.0 MB (40). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banners_Summer2026_underneath.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (148 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (66 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 144.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9292
  • Unlabelled dropdowns

    11 dropdowns have no label.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (21 elements).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 97 internal links, 9 external

    The homepage links to 97 pages on nolae.se and 9 external pages.

8 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Shop K-Pop albums, merchandise, and exclusive pre-orders at Nolae. Fast EU shipping, no custom fees & loyalty rewards.”.

  • One H1 headline

    Your main headline reads: “Nolae”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Nolae - European K-Pop Shop for Albums, Merch & Light Sticks”.

  • Canonical URL set

    The canonical URL is https://nolae.se/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nolae.se/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (919 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nolae.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://nolae.se/collections/boygroup-alben, https://nolae.se/collections/girlgroup-alben, https://nolae.se/collections/solo-artists, https://nolae.se/collections/magazine-photobook, https://nolae.se/collections/dvd-blu-rays and https://nolae.se/collections/fotokarte-pobs and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    https://nolae.se/pages/idol-a-z and https://nolae.se/collections/sale took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 24 small tap targets

    24 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,207 words of copy

    The homepage carries about 1,207 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “All Pre-Order banner”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Pre-Order”, “Shop by Group” and “Start shopping”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and “200K+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nolae.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · T Lab Ai Translate · Rebuy Personalization Engine · Multifeeds · Tapcart Mobile App · Geoip Country Redirect · Searchanise Search Filter · Microsoft Clarity · Klaviyo Email Marketing Sms · Gdpr Backpack · Ordersify Bis · Reviews Co Uk Product And Merchant Review Collection · Nolae Search · rebuyengine.com · kxcdn.com · hello-charles.com · googleapis.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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