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nona-source.com website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 93 checks

This review found 40 issues worth fixing on nona-source.com, 15 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
165 ms120 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026155 ms
May 23, 2026157 ms
May 30, 2026157 ms
Jun 6, 2026155 ms
Jun 13, 2026142 ms
Jun 20, 2026133 ms
Jun 27, 2026138 ms
Jul 4, 2026144 ms
Jul 11, 2026157 ms
Jul 18, 2026160 ms
Jul 25, 2026144 ms
Aug 1, 2026138 ms
Aug 8, 2026141 ms
Aug 15, 2026144 ms
Aug 22, 2026135 ms
Aug 29, 2026137 ms
Sep 5, 2026129 ms
Sep 12, 2026131 ms
Sep 19, 2026144 ms
Sep 26, 2026140 ms
Oct 3, 2026142 ms
Oct 10, 2026133 ms
Oct 17, 2026128 ms
Oct 24, 2026125 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nona-source.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nona-source.com at 0.8 s0.8 s
  2. nona-source.com at 1.7 s1.7 s
  3. nona-source.com at 2.5 s2.5 s
  4. nona-source.com at 3.4 s3.4 s
  5. nona-source.com at 4.2 s4.2 s
  6. nona-source.com at 5.0 s5.0 s
  7. nona-source.com at 5.9 s5.9 s
  8. nona-source.com at 6.7 s6.7 s

Speed

10 to fix62
  • Improve image delivery

    1.5 s · 311 KiB

    7 images could be 311 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,260 HTML elements

    The page has 3,260 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Optanon and Hubspot and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    616 KiB

    About 616 KiB of JavaScript is downloaded but never used on this page.

  • hsappstatic.net adds 529 ms

    529 ms

    hsappstatic.net costs a phone 529 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 524 ms. During a long task the page ignores taps.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 90 ms

    90 ms

    Shopify costs a phone 90 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 162 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Reduce unused CSS

    54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.2 s

    20.2 s

    The page becomes fully interactive after 20.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 427 ms

    427 ms

    Scripts block taps and scrolling for 427 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 526 ms

    526 ms

    Real visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 229 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 229 requests on a phone: scripts 1.6 MB (79), images 970 KiB (32) and other files 789 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (72 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 6284
  • Invalid ARIA attributes

    36 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 13 buttons without a name

    13 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (11 elements)

    ARIA attributes must conform to valid values: 11 elements on the page fail this check, rated critical by axe-core.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (4 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 3 H1 headlines

    There are 3 <h1> headlines (“New suiting and couture fabrics”, “New leathers” and “Explore stories of creative excellence”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 295 internal links, 26 external

    The homepage links to 295 pages on nona-source.com and 26 external pages.

5 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Your go-to sourcing platform for affordable high-quality fabrics, leathers and yarns from top luxury Maisons.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “HIGH-END DESIGNER DEADSTOCK MATERIALS – Nona Source”.

  • Canonical URL set

    The canonical URL is https://www.nona-source.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nona-source.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,587 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nona-source.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://www.nona-source.com/collections/new-in-1, https://www.nona-source.com/pages/nonas-world and https://www.nona-source.com/pages/showrooms have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 114 small tap targets

    114 of 293 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 23-field form

    Your longest form asks for 23 fields (8 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,691 words of copy

    The homepage carries about 1,691 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SCHEDULE YOUR APPOINTMENT” and “SHOP NEW FABRICS”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Book Your Showroom Visit”, “schedule your appointment” and “SHOP NEW FABRICS”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nona-source.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Klaviyo Email Marketing Sms · Forms · 56071677a62720b5cde4241477474f626e61c35a · Psd Viewer Real3d Flipbook · nfcube.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
4 open roles
Job board
careers page

Company

Headquarters
Paris

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on nona-source.com, including 16 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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