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nonib.com.au website review
Visit site (opens in a new tab)Reviewed 28 October 202623 issues · 69 checks
This review found 23 issues worth fixing on nonib.com.au, 5 of them high impact, across 69 checks. The most urgent: 6 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #47,001 of 103,624 reviewed websitesbeats 49%
- #30,585 of 57,830 online storesbeats 41%
- #29,313 of 52,644 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.0 s |
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 978 ms |
| Jun 13, 2026 | 969 ms |
| Jun 20, 2026 | 937 ms |
| Jun 27, 2026 | 953 ms |
| Jul 4, 2026 | 988 ms |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 990 ms |
| Aug 29, 2026 | 964 ms |
| Sep 5, 2026 | 922 ms |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 80 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 78 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 82 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 83 ms |
| Aug 8, 2026 | 81 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 78 ms |
| Sep 5, 2026 | 77 ms |
| Sep 12, 2026 | 78 ms |
| Sep 19, 2026 | 78 ms |
| Sep 26, 2026 | 80 ms |
| Oct 3, 2026 | 83 ms |
| Oct 10, 2026 | 82 ms |
| Oct 17, 2026 | 85 ms |
| Oct 24, 2026 | 82 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
1.9 s
2.3 s
2.7 s
3.1 s
Speed
Mobile performance score: 71
71/100Your mobile performance score is 71 (desktop: 94). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
349 KiB5 images could be 349 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 23 ms
23 msShopify costs a phone 23 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1 third-party service on the page
1 third-party service load with your homepage (Shopify), adding 485 KiB and 23 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
4 KiB2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 249 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 6.5 s
6.5 sThe page becomes fully interactive after 6.5 s. Good is under 3.8 s.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image far larger than shown
27 KiB1 image is downloaded at several times the size a phone draws it, for example t737112_0_v1639282661972769291.jpg at 1,333 px wide, shown at 358 px. Resized copies would save about 27 KiB.
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.9 MB in 141 requests
1.9 MBYour homepage downloads 1.9 MB in 141 requests on a phone: images 990 KiB (8), other files 694 KiB (75) and scripts 186 KiB (37). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (5 characters)
Your title is only 5 characters: “nonib”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
One H1 headline
Your <h1> is empty.
97 internal links, 35 external
The homepage links to 97 pages on nonib.com.au and 35 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.nonib.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nonib.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (454 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.nonib.com.au/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://www.nonib.com.au/collections/new-arrivals-noni-b, https://www.nonib.com.au/collections/womens-coatigans-noni-b-australia, https://www.nonib.com.au/collections/womens-knitwear-cardigans-noni-b-australia, https://www.nonib.com.au/collections/wraps-ponchos-noni-b-australia, https://www.nonib.com.au/collections/womens-pontis-noni-b-australia and https://www.nonib.com.au/collections/bengalines-noni-b and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.nonib.com.au/collections/new-arrivals-noni-b, https://www.nonib.com.au/collections/womens-coatigans-noni-b-australia, https://www.nonib.com.au/collections/womens-knitwear-cardigans-noni-b-australia, https://www.nonib.com.au/collections/wraps-ponchos-noni-b-australia, https://www.nonib.com.au/collections/womens-pontis-noni-b-australia and https://www.nonib.com.au/collections/bengalines-noni-b and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “$ is not defined”.
2 checks passed
Tap targets are thumb-sized
10 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 290 words of copy
The homepage carries about 290 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “SHOP NOW” and “Contact Us”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nonib.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on nonib.com.au, including 7 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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