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nonesuch.com website review
Visit site (opens in a new tab)Reviewed 23 October 202654 issues · 86 checks
This review found 54 issues worth fixing on nonesuch.com, 16 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.5 s |
| May 9, 2026 | 4.5 s |
| May 16, 2026 | 4.4 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.7 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.1 s |
| Jul 4, 2026 | 4.9 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.6 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 5.0 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 4.9 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.8 s |
| Oct 17, 2026 | 4.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 97 ms |
| May 9, 2026 | 97 ms |
| May 16, 2026 | 101 ms |
| May 23, 2026 | 101 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 107 ms |
| Oct 17, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
9.4 s · 1.8 MBAbout 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.4 s faster on a phone.
Use efficient cache lifetimes
5.1 s · 2.1 MB60 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Render-blocking requests
5.2 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.2 s.
Mobile performance score: 25
25/100Your mobile performance score is 25 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (SoundCloud, Google CDN and Google Tag Manager and others), adding 4.3 MB and 2.4 s of main-thread time.
Improve image delivery
150 ms · 1.4 MB16 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
SoundCloud adds 693 ms
693 msSoundCloud costs a phone 693 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 565 ms
565 msGoogle CDN costs a phone 565 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 515 ms
515 msGoogle Tag Manager costs a phone 515 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 315 KiBAbout 315 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Legacy JavaScript
300 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 292 ms
292 msFacebook costs a phone 292 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 293 ms. During a long task the page ignores taps.
2,632 HTML elements
The page has 2,632 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 17.5 s
17.5 sThe first text or image appears after 17.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 27.7 s
27.7 sYour largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Singer, songwriter, and virtuoso guitarist Molly Tuttle joi…”.
Speed Index: 17.5 s
17.5 sVisually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 36.1 s
36.1 sThe page becomes fully interactive after 36.1 s. Good is under 3.8 s.
Total Blocking Time: 994 ms
994 msScripts block taps and scrolling for 994 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.186
0.186The layout shifts by 0.186 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 7.0 MB in 141 requests
7.0 MBYour homepage downloads 7.0 MB in 141 requests on a phone: scripts 4.3 MB (50), images 1.8 MB (29) and other files 445 KiB (35). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
molly-tuttle-9-to-5-1200x628_b4vk72fi.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images in older formats
8 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images far larger than shown
3 KiB5 images are downloaded at several times the size a phone draws them, for example rhiannon-giddens-hope-is-the-thing-with-feathers-545_tu573vz at 400 px wide, shown at 133 px. Resized copies would save about 3 KiB.
About 2.0 g of CO₂ per visit
1.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 238.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Orphan list items
Some list items are not inside a list.
13 tap targets too small
13 tap targets are too small or too close together to hit reliably with a finger.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (4 elements)
Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (16 characters)
Your title is only 16 characters: “Nonesuch Records”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (37 characters)
Your meta description is only 37 characters: “The official site of Nonesuch Records”. 70 to 160 characters is enough to sell the click.
2 H1 headlines
There are 2 <h1> headlines (“” and “home onepage b”). One clear main headline is easier for people and search engines.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
104 internal links, 49 external
The homepage links to 104 pages on nonesuch.com and 49 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.nonesuch.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.nonesuch.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.nonesuch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,880 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
21 small tap targets
21 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Promise.allSettled is not a function”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 28 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,494 words of copy
The homepage carries about 1,494 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “PRE-ORDER”.
12 calls to action
The homepage has 12 calls to action, for example “Subscribe”, “Pre-Order” and “Listen | Buy Now”.
6 short forms
6 short forms (6 fields at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nonesuch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on nonesuch.com, including 28 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.