nordoninc.com website review

30 files are served with short cache lifetimes, so returning visitors download them again (4.8 MB).

About 1,011 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.3 s.

About 520 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.7 s faster on a phone.

7 images could be 310 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 54 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

Google CDN costs a phone 411 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts and others), adding 860 KiB and 445 ms of main-thread time.

7 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 17.1 s on a phone. Good is under 1.8 s.

Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BEYOND EQUIPMENT.”.

Visually, the page fills in at 17.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.0 MB in 59 requests on a phone: media 2.4 MB (1), scripts 1.9 MB (12) and stylesheets 634 KiB (13). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example Nordon_light-1.png at 1,556 px wide, shown at 252 px. Resized copies would save about 97 KiB.

5 images (382 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (180 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 203.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

4 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Where Wholesale Equipment Meets Good Will: Fast, …” and “Find out why we’re called Nordon—Beyond Equipment.”). One clear main headline is easier for people and search engines.

Your meta description is 310 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 20 pages on nordoninc.com and 16 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://nordoninc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://nordoninc.com/service, https://nordoninc.com/proconnect, https://nordoninc.com/our-facilities, https://nordoninc.com/about/about-team-2, https://nordoninc.com/contact-page and https://nordoninc.com/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://nordoninc.com/' was loaded over HTTPS, but requested an insecure font 'http://nordo…”.

Chrome logged issues while loading the page (“Mixed content”).

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 536 words of visible text.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.