northerntidesstudio.com website review

About 193 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

The page has 3,125 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

5 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

9 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).

6 third-party services load with your homepage (Shopify, flodesk.com and Google CDN and others), adding 1.5 MB and 280 ms of main-thread time.

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 171 ms of main-thread work and 747 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 680 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

flodesk.com costs a phone 83 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (7.7 s).

The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 323 requests on a phone: scripts 1.0 MB (161), other files 882 KiB (104) and images 826 KiB (12). Under 2 MB keeps phones on slow connections fast.

1 image (85 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 77 pages on northerntidesstudio.com and 4 external pages.

https://northerntidesstudio.com/collections/coastal-oyster-necklace-collection, https://northerntidesstudio.com/collections/rings, https://northerntidesstudio.com/collections/gift-ideas-under-50, https://northerntidesstudio.com/collections/gift-ideas-under-150 and https://northerntidesstudio.com/collections/gift-ideas-under-300 have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) ReferenceError: item is not defined”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 403 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.