northkb.com website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

10 images could be 532 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 569 KiB of JavaScript is downloaded but never used on this page.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 132 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Optanon and Klaviyo and others), adding 949 KiB and 383 ms of main-thread time.

13 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 73 ms. During a long task the page ignores taps.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “N-u80”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 998 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 208 requests on a phone: images 1.3 MB (19), scripts 957 KiB (71) and other files 899 KiB (107). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

There are 2 <h1> headlines (“N-u80” and “FW26/27 Kiteboarding Collection, engineered to go…”). One clear main headline is easier for people and search engines.

Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("https://northactionsports.com/pages/facebook")”.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 67 pages on northkb.com and 4 external pages.

https://northactionsports.com/pages/store-finder, https://northactionsports.com/collections/kites, https://northactionsports.com/pages/freeride-riderstyle and https://northactionsports.com/pages/wing-foil-riderstyle have no <h1> headline, so visitors and search engines get no clear main topic.

https://northactionsports.com/pages/homepage-kiteboarding, https://northactionsports.com/pages/foil-riderstyle-category and https://northactionsports.com/pages/wing-foil-riderstyle took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 287 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 18 cookies (measured from a US location before any click).

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.