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northmedicalspa.com website review

Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 86 checks

This review found 40 issues worth fixing on northmedicalspa.com, 13 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s577 msMay 16Oct 31681 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026688 ms
May 23, 2026652 ms
May 30, 2026722 ms
Jun 6, 2026779 ms
Jun 13, 2026793 ms
Jun 20, 2026882 ms
Jun 27, 2026791 ms
Jul 4, 2026744 ms
Jul 11, 2026758 ms
Jul 18, 2026666 ms
Jul 25, 2026733 ms
Aug 1, 2026823 ms
Aug 8, 2026880 ms
Aug 15, 2026886 ms
Aug 22, 2026806 ms
Aug 29, 2026760 ms
Sep 5, 2026786 ms
Sep 12, 2026883 ms
Sep 19, 2026962 ms
Sep 26, 2026879 ms
Oct 3, 2026766 ms
Oct 10, 2026684 ms
Oct 17, 2026633 ms
Oct 24, 2026627 ms
Oct 31, 2026681 ms
Real-visitor tap response (INP)75th percentile, phones
96 ms78 msMay 16Oct 3182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202682 ms
May 23, 202680 ms
May 30, 202681 ms
Jun 6, 202681 ms
Jun 13, 202685 ms
Jun 20, 202683 ms
Jun 27, 202686 ms
Jul 4, 202683 ms
Jul 11, 202682 ms
Jul 18, 202683 ms
Jul 25, 202682 ms
Aug 1, 202686 ms
Aug 8, 202687 ms
Aug 15, 202692 ms
Aug 22, 202693 ms
Aug 29, 202689 ms
Sep 5, 202691 ms
Sep 12, 202692 ms
Sep 19, 202692 ms
Sep 26, 202694 ms
Oct 3, 202688 ms
Oct 10, 202684 ms
Oct 17, 202689 ms
Oct 24, 202682 ms
Oct 31, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of northmedicalspa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. northmedicalspa.com at 0.4 s0.4 s
  2. northmedicalspa.com at 0.8 s0.8 s
  3. northmedicalspa.com at 1.1 s1.1 s
  4. northmedicalspa.com at 1.5 s1.5 s
  5. northmedicalspa.com at 1.9 s1.9 s
  6. northmedicalspa.com at 2.3 s2.3 s
  7. northmedicalspa.com at 2.6 s2.6 s
  8. northmedicalspa.com at 3.0 s3.0 s

Speed

11 to fix31
  • Improve image delivery

    1.4 s · 4.6 MB

    11 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused JavaScript

    3.6 s · 779 KiB

    About 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    1.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 7.1 MB and 963 ms of main-thread time.

  • website-files.com adds 118 ms

    118 ms

    website-files.com costs a phone 118 ms of main-thread work and 6.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    350 ms · 172 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (172 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 301 ms

    301 ms

    Google Tag Manager costs a phone 301 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 184 ms

    184 ms

    Google CDN costs a phone 184 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.1 s

    13.1 s

    Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.384

    0.384

    The layout shifts by 0.384 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 868 ms

    868 ms

    Scripts block taps and scrolling for 868 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 82 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 92 ms

    92 ms

    Real visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 388 ms

    388 ms

    Real visitors wait 388 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix53
  • Page weight: 7.6 MB in 54 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 54 requests on a phone: images 5.6 MB (16), scripts 1.5 MB (16) and fonts 493 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    61b11f19c13de22bdaf67a56_Untitled design (31)-p-500.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (938 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 257.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9492
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8380
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 102 internal links, 27 external

    The homepage links to 102 pages on northmedicalspa.com and 27 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “We can't wait to take care of you.”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “North Medical Spa | Toronto & Collingwood”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.northmedicalspa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.northmedicalspa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (452 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix73
  • 5 pages without a title

    https://www.northmedicalspa.com/treatments/skin-rescue-facial, https://www.northmedicalspa.com/treatments/teen-facial, https://www.northmedicalspa.com/treatments/express-hydrafacial, https://www.northmedicalspa.com/treatments/express-bbl and https://www.northmedicalspa.com/treatments/express-chemical-peel have no <title>, so Google invents the link text in results.

  • 2 pages share a title

    https://www.northmedicalspa.com/location/toronto and https://www.northmedicalspa.com/location/collingwood all use the title “North Medical Spa”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    https://www.northmedicalspa.com/book-a-consultation, https://www.northmedicalspa.com/location/toronto, https://www.northmedicalspa.com/location/collingwood, https://www.northmedicalspa.com/treatments/skin-rescue-facial, https://www.northmedicalspa.com/treatments/teen-facial and https://www.northmedicalspa.com/treatments/express-hydrafacial and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 214 words

    The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK A COMPLIMENTARY CONSULTATION” and “BOOK NOW”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Book Now”, “Call to book” and “Book Online”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at northmedicalspa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Toronto

Upkeep, stack, hiring and company data from programmable.info

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