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northmedicalspa.com website review
Visit site (opens in a new tab)Reviewed 5 November 202640 issues · 86 checks
This review found 40 issues worth fixing on northmedicalspa.com, 13 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 688 ms |
| May 23, 2026 | 652 ms |
| May 30, 2026 | 722 ms |
| Jun 6, 2026 | 779 ms |
| Jun 13, 2026 | 793 ms |
| Jun 20, 2026 | 882 ms |
| Jun 27, 2026 | 791 ms |
| Jul 4, 2026 | 744 ms |
| Jul 11, 2026 | 758 ms |
| Jul 18, 2026 | 666 ms |
| Jul 25, 2026 | 733 ms |
| Aug 1, 2026 | 823 ms |
| Aug 8, 2026 | 880 ms |
| Aug 15, 2026 | 886 ms |
| Aug 22, 2026 | 806 ms |
| Aug 29, 2026 | 760 ms |
| Sep 5, 2026 | 786 ms |
| Sep 12, 2026 | 883 ms |
| Sep 19, 2026 | 962 ms |
| Sep 26, 2026 | 879 ms |
| Oct 3, 2026 | 766 ms |
| Oct 10, 2026 | 684 ms |
| Oct 17, 2026 | 633 ms |
| Oct 24, 2026 | 627 ms |
| Oct 31, 2026 | 681 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 82 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 81 ms |
| Jun 6, 2026 | 81 ms |
| Jun 13, 2026 | 85 ms |
| Jun 20, 2026 | 83 ms |
| Jun 27, 2026 | 86 ms |
| Jul 4, 2026 | 83 ms |
| Jul 11, 2026 | 82 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 82 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 92 ms |
| Aug 22, 2026 | 93 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 92 ms |
| Sep 19, 2026 | 92 ms |
| Sep 26, 2026 | 94 ms |
| Oct 3, 2026 | 88 ms |
| Oct 10, 2026 | 84 ms |
| Oct 17, 2026 | 89 ms |
| Oct 24, 2026 | 82 ms |
| Oct 31, 2026 | 82 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.4 s · 4.6 MB11 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Reduce unused JavaScript
3.6 s · 779 KiBAbout 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
1.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 7.1 MB and 963 ms of main-thread time.
website-files.com adds 118 ms
118 mswebsite-files.com costs a phone 118 ms of main-thread work and 6.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 172 KiB6 files are served with short cache lifetimes, so returning visitors download them again (172 KiB).
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 348 ms. During a long task the page ignores taps.
Google Tag Manager adds 301 ms
301 msGoogle Tag Manager costs a phone 301 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 184 ms
184 msGoogle CDN costs a phone 184 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.1 s
13.1 sYour largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.2 s
14.2 sThe page becomes fully interactive after 14.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.384
0.384The layout shifts by 0.384 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 868 ms
868 msScripts block taps and scrolling for 868 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 82 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 92 ms
92 msReal visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 388 ms
388 msReal visitors wait 388 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.6 MB in 54 requests
7.6 MBYour homepage downloads 7.6 MB in 54 requests on a phone: images 5.6 MB (16), scripts 1.5 MB (16) and fonts 493 KiB (8). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
61b11f19c13de22bdaf67a56_Untitled design (31)-p-500.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images in older formats
5 images (938 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.1 g of CO₂ per visit
2.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 257.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
102 internal links, 27 external
The homepage links to 102 pages on northmedicalspa.com and 27 external pages.
4 checks passed
One H1 headline
Your main headline reads: “We can't wait to take care of you.”.
Title: 41 characters
Your title is a healthy 41 characters: “North Medical Spa | Toronto & Collingwood”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.northmedicalspa.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.northmedicalspa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (452 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a title
https://www.northmedicalspa.com/treatments/skin-rescue-facial, https://www.northmedicalspa.com/treatments/teen-facial, https://www.northmedicalspa.com/treatments/express-hydrafacial, https://www.northmedicalspa.com/treatments/express-bbl and https://www.northmedicalspa.com/treatments/express-chemical-peel have no <title>, so Google invents the link text in results.
2 pages share a title
https://www.northmedicalspa.com/location/toronto and https://www.northmedicalspa.com/location/collingwood all use the title “North Medical Spa”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://www.northmedicalspa.com/book-a-consultation, https://www.northmedicalspa.com/location/toronto, https://www.northmedicalspa.com/location/collingwood, https://www.northmedicalspa.com/treatments/skin-rescue-facial, https://www.northmedicalspa.com/treatments/teen-facial and https://www.northmedicalspa.com/treatments/express-hydrafacial and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
4 small tap targets
4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 214 words
The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK A COMPLIMENTARY CONSULTATION” and “BOOK NOW”.
22 calls to action
The homepage has 22 calls to action, for example “Book Now”, “Call to book” and “Book Online”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at northmedicalspa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- Webflow
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Webflow
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on northmedicalspa.com, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.