noteandwish.com website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

12 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

The page has 2,071 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Klaviyo, Shopify and smile.io and others), adding 210 KiB and 71 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 67 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 images further down the page (215 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is 81 characters, so Google will cut it off around 60: “Note & Wish - Hand-Drawn Stationery, Washi Tape & Wax Seals in UK – Note And Wish”.

Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 123 pages on noteandwish.com and 7 external pages.

/collections/frontpage, /collections/shop-all, /collections/standard-15mm, /collections/pet-tape, /collections/wide and /collections/slim and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 441 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.