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nour.com.sa website review

Visit site (opens in a new tab)Reviewed 31 October 202638 issues · 73 checks

This review found 38 issues worth fixing on nour.com.sa, 14 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of nour.com.sa (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nour.com.sa at 0.6 s0.6 s
  2. nour.com.sa at 1.2 s1.2 s
  3. nour.com.sa at 1.8 s1.8 s
  4. nour.com.sa at 2.5 s2.5 s
  5. nour.com.sa at 3.1 s3.1 s
  6. nour.com.sa at 3.7 s3.7 s
  7. nour.com.sa at 4.3 s4.3 s
  8. nour.com.sa at 4.9 s4.9 s

Speed

5 to fix44
  • Use efficient cache lifetimes

    2.7 s · 2.4 MB

    45 files are served with short cache lifetimes, so returning visitors download them again (2.4 MB).

  • Improve image delivery

    1.3 s · 1.5 MB

    26 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    2.5 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    960 ms · 154 KiB

    About 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 960 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (jQuery CDN, JSDelivr CDN and Cloudflare CDN and others), adding 308 KiB and 38 ms of main-thread time.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 82 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix40
  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.56

    0.56

    The layout shifts by 0.56 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix33
  • 1 image over 500 KB

    carousel-1.jpg weighs 547 KiB. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    1.0 MB

    5 images are downloaded at several times the size a phone draws them, for example carousel-1.jpg at 1,915 px wide, shown at 390 px. Resized copies would save about 1.0 MB.

  • Page weight: 2.7 MB in 54 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 54 requests on a phone: images 2.2 MB (32), fonts 233 KiB (3) and stylesheets 192 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (441 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 6687
  • Images must have alternative text (3 elements)

    Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 22 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 27 WCAG 2.2 A/AA and best-practice rules on the phone render: 22 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

10 to fixGoogle 6458
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “Nour Communications”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“We Have Years of Excellence in Service Delivery”, “We Are Energizing Future with Innovation” and “We Are Building Tomorrow Seamless Engineering”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://nour.com.sa/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at nour.com.sa/robots.txt, the first file search crawlers ask for.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 33 internal links, 3 external

    The homepage links to 33 pages on nour.com.sa and 3 external pages.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nour.com.sa/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (473 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://nour.com.sa/telecom-capability.html, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without a meta description

    https://nour.com.sa/our-services.html, https://nour.com.sa/corporate-overview.html, https://nour.com.sa/ceo-message.html, https://nour.com.sa/our-values.html, https://nour.com.sa/qhse.html and https://nour.com.sa/telecom-capabilities.html and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9297
  • 28 distorted images

    28 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 259 words of copy

    The homepage carries about 259 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “Contact Us”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nour.com.sa, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
Hosting
Nournet

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on nour.com.sa, including 11 speed issues, 10 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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