novalberg.com website review

POWr costs a phone 1.5 s of main-thread work and 156 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 7.4 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,420 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (POWr, powrcdn.com and Google Tag Manager and others), adding 5.7 MB and 2.6 s of main-thread time.

23 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 1.5 MB of JavaScript is downloaded but never used on this page.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

powrcdn.com costs a phone 711 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

27 files are served with short cache lifetimes, so returning visitors download them again (766 KiB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Shopify costs a phone 77 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

About 152 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tutto per il tuo locale. Trovalo qui.”.

Scripts block taps and scrolling for 359 ms in total while the page loads. Good is under 200 ms.

8 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 7.2 MB in 284 requests on a phone: images 3.0 MB (28), scripts 2.4 MB (106) and other files 760 KiB (97). Under 2 MB keeps phones on slow connections fast.

13 images are downloaded at several times the size a phone draws them, for example novalberg-carpigiani-macchina-in-funzione.jpg at 2,400 px wide, shown at 161 px. Resized copies would save about 2.5 MB.

8 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 245.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 tap targets are too small or too close together to hit reliably with a finger.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

128 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 15 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5, h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (6 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 13 characters: “novalberg.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 641 pages on novalberg.com and 1 external page.

https://novalberg.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://novalberg.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://novalberg.com/collections/all, https://novalberg.com/customer_authentication/redirect and https://novalberg.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://novalberg.com/collections/all, https://novalberg.com/customer_authentication/redirect, https://novalberg.com/collections/piatti-porcellane-professionali, https://novalberg.com/collections/coppe-coppette-ciotole-professionali, https://novalberg.com/collections/posateria-professionale and https://novalberg.com/collections/caffetteria-te-professionale and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0888/5783/7912/files/novalberg-carpigiani-ready1420.jpg?v=1793132926.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 929 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.