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novasep.com website review

Visit site (opens in a new tab)Reviewed 30 October 202627 issues · 77 checks

This review found 27 issues worth fixing on novasep.com, 8 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.1 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
156 ms89 msMay 9Oct 24134 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026100 ms
May 16, 2026100 ms
May 23, 2026102 ms
May 30, 202698 ms
Jun 6, 202697 ms
Jun 13, 202697 ms
Jun 20, 202697 ms
Jun 27, 202698 ms
Jul 4, 202698 ms
Jul 11, 2026102 ms
Jul 18, 2026108 ms
Jul 25, 2026119 ms
Aug 1, 2026130 ms
Aug 8, 2026141 ms
Aug 15, 2026133 ms
Aug 22, 2026137 ms
Aug 29, 2026143 ms
Sep 5, 2026139 ms
Sep 12, 2026144 ms
Sep 19, 2026139 ms
Sep 26, 2026140 ms
Oct 3, 2026135 ms
Oct 10, 2026147 ms
Oct 17, 2026148 ms
Oct 24, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of novasep.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. novasep.com at 0.4 s0.4 s
  2. novasep.com at 0.8 s0.8 s
  3. novasep.com at 1.2 s1.2 s
  4. novasep.com at 1.6 s1.6 s
  5. novasep.com at 2.0 s2.0 s
  6. novasep.com at 2.4 s2.4 s
  7. novasep.com at 2.8 s2.8 s
  8. novasep.com at 3.2 s3.2 s

Speed

2 to fix91
  • Render-blocking requests

    1.6 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused JavaScript

    600 ms · 207 KiB

    About 207 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and cdn-cookieyes.com), adding 194 KiB and 171 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 91

    91/100

    Your mobile performance score is 91. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 687 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 889 ms

    889 ms

    Real visitors wait 889 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

7 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The high-potency partner for high-performing projects. Farm…”.

  • Total Blocking Time: 136 ms

    136 ms

    Scripts block the page for only 136 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 998 KiB in 27 requests

    998 KiB

    Your homepage downloads 998 KiB in 27 requests on a phone: scripts 372 KiB (4), fonts 296 KiB (2) and images 273 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7287
  • Certain ARIA roles must be contained by particular parents (7 elements)

    Certain ARIA roles must be contained by particular parents: 7 elements on the page fail this check, rated critical by axe-core.

  • ARIA roles used must conform to valid values (4 elements)

    ARIA roles used must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 36 internal links, 4 external

    The homepage links to 36 pages on novasep.com and 4 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Axplora is a global API manufacturer and pharmaceutical CDMO delivering complex API development, manufacturing and adva…”.

  • One H1 headline

    Your main headline reads: “Reliable partner. Agile explorer.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Axplora API Manufacturer & Pharmaceutical CDMO | Axplora”.

  • Canonical URL set

    The canonical URL is https://www.axplora.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.axplora.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (497 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.axplora.com/llms.txt (9 KiB, 79 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 4 pages without a meta description

    https://www.axplora.com/axplora-group/index, https://www.axplora.com/farmabios/index, https://www.axplora.com/novasep-cdmo/index and https://www.axplora.com/pharmazell/index have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.axplora.com/axplora-group/index, whose canonical is https://www.axplora.com/axplora-group. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.axplora.com/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.axplora.com/events, https://www.axplora.com/contact-us and https://www.axplora.com/terms-conditions have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: “900+ customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 216 words

    The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Contact our experts” and “Get in touch”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at novasep.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1999
Headquarters
Charleroi

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on novasep.com, including 9 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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