noveltycloseout.com website review

67 images could be 7.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 14.8 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

About 511 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

The page has 4,693 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (gravity-software.com, Shopify and Hubspot and others), adding 1.6 MB and 770 ms of main-thread time.

About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

gravity-software.com costs a phone 351 ms of main-thread work and 59 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 256 ms of main-thread work and 983 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

42 KiB could be saved by minifying JavaScript.

4 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 41.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 45.8 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 27.0 MB in 511 requests on a phone: images 12.3 MB (140), media 11.4 MB (2) and scripts 1.6 MB (121). Under 2 MB keeps phones on slow connections fast.

S00112-HomepageImage-FunDohSquish_high_res.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

15 images further down the page (1,010 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (254 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 7.66 g of CO₂e: 919.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 25 elements on the page fail this check, rated serious by axe-core.

26 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

27 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5, h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 71 characters, so Google will cut it off around 60: “Novelty Inc. Closeout | DEALS | SMOKING | TECHNOLOGY – Novelty Closeout”.

Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 287 pages on noveltycloseout.com and 12 external pages.

https://noveltycloseout.com/collections/all, https://noveltycloseout.com/collections/christmas, https://noveltycloseout.com/collections/valentines-day and https://noveltycloseout.com/collections/carnival-fair-amusement-redmeption-fundraiser use the same meta description. A description written for each page earns more clicks.

https://noveltycloseout.com/collections/all took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “node.id.startsWith is not a function https://noveltycloseout.com/:3261:32 NodeList.forEach (<anonymous>)”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,022 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 6 cookies (measured from a US location before any click).

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.