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noveltyrepublic.com website review
Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 72 checks
This review found 32 issues worth fixing on noveltyrepublic.com, 6 of them high impact, across 72 checks. The most urgent: 6,412 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,590 of 108,868 reviewed websitesbeats 90%
- #4,453 of 61,767 online storesbeats 89%
- #4,327 of 56,365 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.3 s
6.4 s
7.4 s
8.5 s
Speed
6,412 HTML elements
The page has 6,412 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 86
86/100Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Privy and Other Google APIs/SDKs and others), adding 2.2 MB and 732 ms of main-thread time.
Reduce unused JavaScript
784 KiBAbout 784 KiB of JavaScript is downloaded but never used on this page.
Google CDN adds 440 ms
440 msGoogle CDN costs a phone 440 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
403 KiB16 files are served with short cache lifetimes, so returning visitors download them again (403 KiB).
Improve image delivery
280 KiB15 images could be 280 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 65 ms
65 msShopify costs a phone 65 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Duplicated JavaScript
84 KiB84 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.0 s
3.0 sYour largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 219 ms
219 msScripts block taps and scrolling for 219 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.7 MB in 420 requests
5.7 MBYour homepage downloads 5.7 MB in 420 requests on a phone: images 2.0 MB (96), scripts 1.9 MB (121) and other files 1.3 MB (155). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Banners_10_3200px.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 272 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (16 characters)
Your title is only 16 characters: “Novelty Republic”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“”, “NOW $15.95” and “#SEXY UNDERWEAR”). One clear main headline is easier for people and search engines.
Meta description is long (201 characters)
Your meta description is 201 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
519 internal links, 4 external
The homepage links to 519 pages on noveltyrepublic.com and 4 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://noveltyrepublic.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://noveltyrepublic.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,074 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://noveltyrepublic.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://noveltyrepublic.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages without a meta description
https://noveltyrepublic.com/collections/whats-new, https://noveltyrepublic.com/collections/realistic-dildos, https://noveltyrepublic.com/collections/double-dildos-dongs, https://noveltyrepublic.com/collections/strap-on-dildos, https://noveltyrepublic.com/collections/thrusting and https://noveltyrepublic.com/collections/water-base-lube/Water-Based and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://noveltyrepublic.com/collections/water-base-lube/Water-Based, whose canonical is https://noveltyrepublic.com/collections/water-base-lube/water-based. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://noveltyrepublic.com/collections/dildos and https://noveltyrepublic.com/collections/double-dildos-dongs took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.
4 checks passed
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://av.good-apps.co/css/goodav-style.css?v=21' from origin 'https://noveltyrepublic.co…”.
2 checks passed
Tap targets are thumb-sized
104 of 105 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,238 words of copy
The homepage carries about 2,238 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP VIBRATORS”.
30 calls to action
The homepage has 30 calls to action, for example “SHOP NOW”, “SHOP VIBRATORS” and “Start shopping”.
84 short forms
84 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noveltyrepublic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · privy.com · good-apps.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on noveltyrepublic.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.