novo.co website review

A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and ContentSquare and others), adding 1.1 MB and 834 ms of main-thread time.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 453 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Google Tag Manager costs a phone 414 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

36 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,420 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 images could be 234 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

15 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BANKING BUILT FOR INDEPENDENT BUSINESSES”.

Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 142 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 368 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.8 MB in 387 requests on a phone: scripts 1.8 MB (76), other files 892 KiB (56) and images 883 KiB (239). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example 9ef393299291f90641ed2e582cdca3f68c6f2d82-1984x1488.webp at 1,984 px wide, shown at 286 px. Resized copies would save about 317 KiB.

1 image further down the page (101 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

1 element hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 89 pages on novo.co and 17 external pages.

There is no https://www.novo.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.novo.co/help has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,376 words of visible text.

Before a visitor clicks anything, the page loads Heap (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.