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novoed.com website review

Visit site (opens in a new tab)Reviewed 18 October 202635 issues · 88 checks

This review found 35 issues worth fixing on novoed.com, 18 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.9 sApr 25Oct 103.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.1 s
May 2, 20263.3 s
May 9, 20263.2 s
May 16, 20263.1 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.3 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.3 s
Jul 11, 20263.0 s
Jul 18, 20263.1 s
Jul 25, 20263.4 s
Aug 1, 20263.2 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.1 s
Aug 29, 20263.4 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
266 ms164 msApr 25Oct 10192 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026237 ms
May 2, 2026211 ms
May 9, 2026222 ms
May 16, 2026225 ms
May 23, 2026230 ms
May 30, 2026254 ms
Jun 6, 2026245 ms
Jun 13, 2026248 ms
Jun 20, 2026220 ms
Jun 27, 2026197 ms
Jul 4, 2026195 ms
Jul 11, 2026176 ms
Jul 18, 2026181 ms
Jul 25, 2026203 ms
Aug 1, 2026199 ms
Aug 8, 2026202 ms
Aug 15, 2026201 ms
Aug 22, 2026194 ms
Aug 29, 2026194 ms
Sep 5, 2026198 ms
Sep 12, 2026236 ms
Sep 19, 2026216 ms
Sep 26, 2026231 ms
Oct 3, 2026231 ms
Oct 10, 2026192 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of novoed.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. novoed.com at 1.0 s1.0 s
  2. novoed.com at 2.0 s2.0 s
  3. novoed.com at 2.9 s2.9 s
  4. novoed.com at 3.9 s3.9 s
  5. novoed.com at 4.9 s4.9 s
  6. novoed.com at 5.9 s5.9 s
  7. novoed.com at 6.8 s6.8 s
  8. novoed.com at 7.8 s7.8 s

Speed

13 to fix32
  • Reduce unused JavaScript

    1.7 s · 559 KiB

    About 559 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    1.1 s · 576 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (576 KiB).

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,657 HTML elements

    The page has 3,657 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.4 MB and 2.1 s of main-thread time.

  • Google Tag Manager adds 895 ms

    895 ms

    Google Tag Manager costs a phone 895 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 496 ms. During a long task the page ignores taps.

  • Facebook adds 360 ms

    360 ms

    Facebook costs a phone 360 ms of main-thread work and 247 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 358 ms

    358 ms

    Hotjar costs a phone 358 ms of main-thread work and 66 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Hubspot adds 234 ms

    234 ms

    Hubspot costs a phone 234 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 250 KiB

    4 images could be 250 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 66 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.2 s

    11.2 s

    Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “hero-media”.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 237 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 224 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 224 requests on a phone: scripts 1.6 MB (51), images 901 KiB (76) and stylesheets 106 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7688
  • Invalid ARIA attributes

    8 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

2 checks passed
  • Every image has alt text

    All 184 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Your smarter system for building measurable capab…” and “The only industry solve that is architected aroun…”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 144 internal links, 7 external

    The homepage links to 144 pages on novoed.com and 7 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Built by training leaders, the NovoEd talent development platform harnesses industry expertise to empower your organiza…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Talent Development Platform — NovoEd”.

  • Canonical URL set

    The canonical URL is https://novoed.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://novoed.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://novoed.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,182 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8893
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://ad.doubleclick.net/ccm/s/collect?auid=821771046.1792322053&gtm=45He6ae1v811740288za200zd81174028…”.

  • 6 low-resolution images

    6 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    41 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,447 words of copy

    The homepage carries about 2,447 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Request a Demo”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Request a Demo”, “Contact” and “Schedule a Demo”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 27 testimonial or review blocks, 1 customer or partner logo and 16 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 5 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at novoed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Hiring

Hiring
2 open roles
Teams
All Departments (1), Product and Design (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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