Website review, no card needed

novuskin.com logo

novuskin.com website review

Visit site (opens in a new tab)Reviewed 19 October 202646 issues · 100 checks

This review found 46 issues worth fixing on novuskin.com, 16 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.4 sMay 2Oct 173.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.6 s
Oct 17, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
123 ms103 msMay 2Oct 17120 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026119 ms
May 9, 2026119 ms
May 16, 2026118 ms
May 23, 2026120 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026120 ms
Jun 27, 2026121 ms
Jul 4, 2026118 ms
Jul 11, 2026120 ms
Jul 18, 2026119 ms
Jul 25, 2026119 ms
Aug 1, 2026119 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026109 ms
Aug 29, 2026106 ms
Sep 5, 2026105 ms
Sep 12, 2026105 ms
Sep 19, 2026110 ms
Sep 26, 2026111 ms
Oct 3, 2026113 ms
Oct 10, 2026119 ms
Oct 17, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of novuskin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. novuskin.com at 0.8 s0.8 s
  2. novuskin.com at 1.5 s1.5 s
  3. novuskin.com at 2.3 s2.3 s
  4. novuskin.com at 3.0 s3.0 s
  5. novuskin.com at 3.8 s3.8 s
  6. novuskin.com at 4.5 s4.5 s
  7. novuskin.com at 5.3 s5.3 s
  8. novuskin.com at 6.1 s6.1 s

Speed

13 to fix32
  • Improve image delivery

    1.4 s · 11.0 MB

    44 images could be 11.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused JavaScript

    3.0 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.9 s

    58 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,611 HTML elements

    The page has 3,611 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 3.3 MB and 2.1 s of main-thread time.

  • Google Tag Manager adds 968 ms

    968 ms

    Google Tag Manager costs a phone 968 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    450 ms · 309 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).

  • Google CDN adds 478 ms

    478 ms

    Google CDN costs a phone 478 ms of main-thread work and 757 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 161 KiB

    About 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • leadconnectorhq.com adds 218 ms

    218 ms

    leadconnectorhq.com costs a phone 218 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 290 ms

    290 ms

    Facebook costs a phone 290 ms of main-thread work and 292 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 47.4 s

    47.4 s

    Your largest element takes 47.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “2609-WebBanner-september 375x400 rejuran”.

  • Speed Index: 18.5 s

    18.5 s

    Visually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 71.0 s

    71.0 s

    The page becomes fully interactive after 71.0 s. Good is under 3.8 s.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 119 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 18.2 MB in 376 requests

    18.2 MB

    Your homepage downloads 18.2 MB in 376 requests on a phone: images 12.7 MB (75), scripts 3.5 MB (147) and other files 989 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • 11 images over 500 KB

    11 images weigh 8.1 MB together. On a phone connection a single image that size takes seconds.

  • 20 images below the first screen load straight away

    20 images further down the page (9.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 15 images in older formats

    15 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    266 KiB

    1 image is downloaded at several times the size a phone draws it, for example inmode-logo-scaled.webp at 2,560 px wide, shown at 220 px. Resized copies would save about 266 KiB.

  • About 5.1 g of CO₂ per visit

    5.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.15 g of CO₂e: 617.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 9390
  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 87 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • 49 links with vague text

    49 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Structured data has 1 problem

    Structured data found (FAQPage, LocalBusiness, Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 355 internal links, 36 external

    The homepage links to 355 pages on novuskin.com and 36 external pages.

7 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Explore skincare, beauty, and wellness articles by Anna Ronen — expert author and contributor at Novuskin Med Spa.”.

  • One H1 headline

    Your main headline reads: “WELCOME TO NOVUSKIN MED SPA”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Med Spa Las Vegas - Novuskin Premier Membership Medical Spa”.

  • Canonical URL set

    The canonical URL is https://www.novuskin.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.novuskin.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.novuskin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,028 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 pages slow to respond

    https://www.novuskin.com/blackheads-pores-on-face, https://www.novuskin.com/dark-circles-under-eyes-puffy-eyes and https://www.novuskin.com/hydradermabrasion took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 9 small tap targets

    9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 1,293 words of copy

    The homepage carries about 1,293 words of visible text.

10 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK NOW” and “SHOP PRODUCTS”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “CONTACT US”, “SHOP PRODUCTS” and “Book Now”.

  • 6 short forms

    6 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 258 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at novuskin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 46 issues on novuskin.com, including 24 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25