novulsolutions.com website review

17 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.

85 files are served with short cache lifetimes, so returning visitors download them again (884 KiB).

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

About 369 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 578 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

6 third-party services load with your homepage (YouTube, Other Google APIs/SDKs and Google Fonts and others), adding 1.1 MB and 357 ms of main-thread time.

YouTube costs a phone 350 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

A phone's processor spends 2.2 s on main-thread work while loading, 904 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

27 KiB could be saved by minifying CSS.

4 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 31.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

33 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.4 MB in 133 requests on a phone: images 4.4 MB (34), scripts 1.3 MB (53) and fonts 1.2 MB (7). Under 2 MB keeps phones on slow connections fast.

Untitled-design-3.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

9 images are downloaded at several times the size a phone draws them, for example Untitled-design-3.png at 1,212 px wide, shown at 366 px. Resized copies would save about 841 KiB.

13 images (3.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

15 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 253.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 buttons have no accessible name, so screen readers announce just “button”.

43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 5 characters: “Novul”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“TOP TALENT” and “MEETS TOP ORGANIZATIONS”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 54 pages on novulsolutions.com and 28 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/novul-services and /website_ffa571ef/novul-services all use the title “Services – Novul”. Search engines can't tell which page to show for a search, so each competes with the others.

/about-novul, /about-novul/bradley-johnson-founder-ceo, /novul-services, /blog, /contact-us and /website_ffa571ef/novul-services and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /website_ffa571ef/novul-services, whose canonical is /novul-services. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/novul-services, /blog, /contact-us, /website_ffa571ef/novul-services, /2024/01/30 and /2024/01/30/using-recruitment-as-a-service-to-solve-talent-shortages and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

/website_ffa571ef/novul-services and /website_ffa571ef/traditional-recruitment took over 3 s to send their HTML from our server.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

10 images failed to load on a phone, for example https://themeholy.com/wordpress/fresh/wp-content/uploads/2024/02/particle_4.png.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://careers.novulsolutions.com/jobs/Careers.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

novulsolutions.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

novulsolutions.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 608 words of visible text.

novulsolutions.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.