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nowakreska.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 74 checks

This review found 35 issues worth fixing on nowakreska.com, 20 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of nowakreska.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nowakreska.com at 0.4 s0.4 s
  2. nowakreska.com at 0.8 s0.8 s
  3. nowakreska.com at 1.2 s1.2 s
  4. nowakreska.com at 1.6 s1.6 s
  5. nowakreska.com at 2.0 s2.0 s
  6. nowakreska.com at 2.5 s2.5 s
  7. nowakreska.com at 2.9 s2.9 s
  8. nowakreska.com at 3.3 s3.3 s

Speed

7 to fix43
  • Improve image delivery

    4.2 s · 839 KiB

    17 images could be 839 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    1.2 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,201 HTML elements

    The page has 3,201 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 667 ms. During a long task the page ignores taps.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 873 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, Google CDN and avada.io and others), adding 311 KiB and 283 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix30
  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.481

    0.481

    The layout shifts by 0.481 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 8.7 s

    8.7 s

    The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

  • Total Blocking Time: 394 ms

    394 ms

    Scripts block taps and scrolling for 394 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix36
  • Page weight: 5.3 MB in 234 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 234 requests on a phone: images 4.0 MB (52), other files 732 KiB (78) and scripts 374 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    56ef70f8cb2c53f4907cec40fc5a5ab9_2b6dde1e-ba14-4306-965c-436 weighs 2.8 MB. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    2.9 MB

    6 images are downloaded at several times the size a phone draws them, for example 56ef70f8cb2c53f4907cec40fc5a5ab9_2b6dde1e-ba14-4306-965c-436 at 2,741 px wide, shown at 348 px. Resized copies would save about 2.9 MB.

  • An image on the first screen is lazy-loaded

    czesci_zamienne_do_maszynek_do_miesa_6_40fae751-b8ce-48bf-a5 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (256 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 7989
  • Orphan list items

    Some list items are not inside a list.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 36 links without text

    36 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Structured data has 4 problems

    Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 145 internal links, 12 external

    The homepage links to 145 pages on nowakreska.com and 12 external pages.

4 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “Nowakreska – KRESKA Sp. z o.o.”.

  • Canonical URL set

    The canonical URL is https://nowakreska.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nowakreska.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://nowakreska.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,848 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://nowakreska.com/collections and https://nowakreska.com/collections/czesci-zamienne-do-maszynek-do-mielenia have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://nowakreska.com/.

  • 29 small tap targets

    29 of 98 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

2 checks passed
  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks and a star rating.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nowakreska.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami Wholesale · Air Reviews

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on nowakreska.com, including 14 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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