nowalchemy.com website review

25 files are served with short cache lifetimes, so returning visitors download them again (438 KiB).

About 419 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,392 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (recurringo.com, Shopify and Google Tag Manager and others), adding 1.4 MB and 804 ms of main-thread time.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 163 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

45 KiB could be saved by minifying JavaScript.

13 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “24K ORMUS Gold - Now Alchemy”.

The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 426 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 446 requests on a phone: scripts 1.6 MB (154), other files 1.0 MB (206) and images 568 KiB (41). Under 2 MB keeps phones on slow connections fast.

24k-ormus-gold-4816018.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h3 → h5, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 54 pages on nowalchemy.com and 9 external pages.

https://nowalchemy.com/collections/all, https://nowalchemy.com/collections/liquidation, https://nowalchemy.com/pages/the-foundational-six, https://nowalchemy.com/pages/learn, https://nowalchemy.com/pages/healing-earth and https://nowalchemy.com/pages/real-results and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://nowalchemy.com/collections/all, https://nowalchemy.com/collections/liquidation, https://nowalchemy.com/pages/the-foundational-six, https://nowalchemy.com/pages/learn, https://nowalchemy.com/pages/about and https://nowalchemy.com/collections/cognitive and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,288 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.