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nsm-seating.com website review

Visit site (opens in a new tab)Reviewed 31 October 202638 issues · 83 checks

This review found 38 issues worth fixing on nsm-seating.com, 10 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s982 msMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.6 s
Aug 15, 20262.5 s
Aug 22, 20263.0 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20262.7 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
172 ms94 msMay 9Oct 24119 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 2026103 ms
May 23, 2026105 ms
May 30, 2026108 ms
Jun 6, 2026111 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026115 ms
Jul 4, 2026115 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026110 ms
Aug 8, 2026150 ms
Aug 15, 2026156 ms
Aug 22, 2026162 ms
Aug 29, 2026163 ms
Sep 5, 2026129 ms
Sep 12, 2026122 ms
Sep 19, 2026120 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026122 ms
Oct 17, 2026121 ms
Oct 24, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nsm-seating.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nsm-seating.com at 1.0 s1.0 s
  2. nsm-seating.com at 2.0 s2.0 s
  3. nsm-seating.com at 3.0 s3.0 s
  4. nsm-seating.com at 4.0 s4.0 s
  5. nsm-seating.com at 5.0 s5.0 s
  6. nsm-seating.com at 6.0 s6.0 s
  7. nsm-seating.com at 7.0 s7.0 s
  8. nsm-seating.com at 8.1 s8.1 s

Speed

10 to fix65
  • Use efficient cache lifetimes

    1.1 s · 1.8 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Render-blocking requests

    2.3 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Lucky Orange and ringcentral.com and others), adding 1.1 MB and 780 ms of main-thread time.

  • Improve image delivery

    792 KiB

    6 images could be 792 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    410 ms · 93 KiB

    About 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • Reduce unused JavaScript

    344 KiB

    About 344 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 274 ms

    274 ms

    Google Tag Manager costs a phone 274 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ringcentral.com adds 148 ms

    148 ms

    ringcentral.com costs a phone 148 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LET'S GET MOVING, TOGETHER”. Most of its time is element render delay (4.6 s).

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 96% slower for real visitors

    +96%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 203 ms

    203 ms

    Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 119 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 119 requests on a phone: images 1.5 MB (20), scripts 1.1 MB (34) and fonts 143 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (45 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8890
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8388
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: missing name”.

  • No robots.txt

    There is no robots.txt at nsm-seating.com/robots.txt, the first file search crawlers ask for.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 62 internal links, 12 external

    The homepage links to 62 pages on nsm-seating.com and 12 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “NSM provides mobility solutions no matter what your needs are, from custom wheelchair fittings to stairlift installatio…”.

  • One H1 headline

    Your main headline reads: “Let's Get Moving, Together”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “NSM — National Seating & Mobility”.

  • Canonical URL set

    The canonical URL is https://www.nsm-seating.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nsm-seating.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,160 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nsm-seating.com/llms.txt (5 KiB, 41 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.nsm-seating.com/getting-your-chair is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://www.nsm-seating.com/getting-your-chair, https://www.nsm-seating.com/journal, https://www.nsm-seating.com/journal/category/education and https://www.nsm-seating.com/journal/category/hearts-of-nsm-champions have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.nsm-seating.com/medical-supplies has no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 pages slow to respond

    https://www.nsm-seating.com/mobility, https://www.nsm-seating.com/medical-supplies, https://www.nsm-seating.com/service-repair, https://www.nsm-seating.com/getting-your-chair, https://www.nsm-seating.com/financing and https://www.nsm-seating.com/journal and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 911 words of copy

    The homepage carries about 911 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TRACK ORDER (OPENS IN NEW TAB)”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Track Order”, “Learn More” and “Try Everything”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nsm-seating.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Akamai Cloud

Company

Headquarters
Franklin

Upkeep, stack, hiring and company data from programmable.info

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