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nsr.it website review

Visit site (opens in a new tab)Reviewed 2 November 202630 issues · 74 checks

This review found 30 issues worth fixing on nsr.it, 11 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of nsr.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nsr.it at 1.6 s1.6 s
  2. nsr.it at 3.3 s3.3 s
  3. nsr.it at 4.9 s4.9 s
  4. nsr.it at 6.5 s6.5 s
  5. nsr.it at 8.1 s8.1 s
  6. nsr.it at 9.8 s9.8 s
  7. nsr.it at 11.4 s11.4 s
  8. nsr.it at 13.0 s13.0 s

Speed

9 to fix60
  • Use efficient cache lifetimes

    3.3 s · 15.2 MB

    81 files are served with short cache lifetimes, so returning visitors download them again (15.2 MB).

  • Render-blocking requests

    3.0 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 486 KiB

    About 486 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    750 ms · 147 KiB

    2 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google CDN, cdn-cookieyes.com and Other Google APIs/SDKs and others), adding 972 KiB and 542 ms of main-thread time.

  • Google CDN adds 406 ms

    406 ms

    Google CDN costs a phone 406 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 153 ms

    153 ms

    Your server sent the HTML in 153 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65
  • Speed Index: 19.3 s

    19.3 s

    Visually, the page fills in at 19.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.9 s

    7.9 s

    Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FROM CHALLENGES TO OPPORTUNITIES Forniamo soluzioni di Cybe…”. Most of its time is resource load delay (8.8 s).

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 173 ms

    173 ms

    Scripts block the page for only 173 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 16.6 MB in 103 requests

    16.6 MB

    Your homepage downloads 16.6 MB in 103 requests on a phone: media 11.3 MB (2), images 3.5 MB (32) and scripts 1.0 MB (26). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.7 g of CO₂ per visit

    4.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.70 g of CO₂e: 563.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8792
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 93 internal links, 5 external

    The homepage links to 93 pages on nsr.it and 5 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “NSR è un Technology Advisor e System Integrator italiano specializzato in cybersecurity e data protection con oltre 30 …”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Homepage - NSR Cybersecurity e Data Protection”.

  • Canonical URL set

    The canonical URL is https://www.nsr.it/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nsr.it/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.nsr.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (851 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.nsr.it/activities and https://www.nsr.it/Activities all use the title “NSR - Activities - Cybersecurity e Data Protection”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.nsr.it/activities and https://www.nsr.it/Activities use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.nsr.it/Activities, whose canonical is https://www.nsr.it/activities. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.nsr.it/en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages slow to respond

    https://www.nsr.it/Activities, https://www.nsr.it/news, https://www.nsr.it/en, https://www.nsr.it/ricerca, https://www.nsr.it/activities/cybersecurity and https://www.nsr.it/activities/data-protection and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 776 words of copy

    The homepage carries about 776 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos, a star rating, 1 trust badge and “80+ Clients”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nsr.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Telecom Italia S.p.A.

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on nsr.it, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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