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nsula.edu website review

Visit site (opens in a new tab)Reviewed 27 October 202624 issues · 76 checks

This review found 24 issues worth fixing on nsula.edu, 8 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
114 ms94 msMay 9Oct 24108 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202696 ms
May 16, 202698 ms
May 23, 2026104 ms
May 30, 2026106 ms
Jun 6, 2026105 ms
Jun 13, 2026108 ms
Jun 20, 2026106 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026105 ms
Aug 1, 2026105 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026111 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026110 ms
Oct 17, 2026107 ms
Oct 24, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nsula.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nsula.edu at 0.4 s0.4 s
  2. nsula.edu at 0.8 s0.8 s
  3. nsula.edu at 1.1 s1.1 s
  4. nsula.edu at 1.5 s1.5 s
  5. nsula.edu at 1.9 s1.9 s
  6. nsula.edu at 2.3 s2.3 s
  7. nsula.edu at 2.6 s2.6 s
  8. nsula.edu at 3.0 s3.0 s

Speed

6 to fix59
  • Render-blocking requests

    3.5 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Improve image delivery

    4.5 MB

    9 images could be 4.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 62). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 172 KiB

    About 172 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 37 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, yuja.com and campusreel.org and others), adding 467 KiB and 202 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 425 ms of it running JavaScript. That is comfortably low.

  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 33.4 s

    33.4 s

    Your largest element takes 33.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “At Northwestern State University, you’ll gain career-ready …”.

  • Time to Interactive: 35.9 s

    35.9 s

    The page becomes fully interactive after 35.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 708 ms

    708 ms

    Real visitors wait 708 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 137 ms

    137 ms

    Scripts block the page for only 137 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 14.3 MB in 90 requests

    14.3 MB

    Your homepage downloads 14.3 MB in 90 requests on a phone: images 10.7 MB (41), media 2.8 MB (1) and scripts 464 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 10 images over 500 KB

    10 images weigh 7.3 MB together. On a phone connection a single image that size takes seconds.

  • 14 images far larger than shown

    5.6 MB

    14 images are downloaded at several times the size a phone draws them, for example Jesus-Bravo-scaled.jpg at 1,707 px wide, shown at 350 px. Resized copies would save about 5.6 MB.

  • 26 images in older formats

    26 images (10.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 20 images below the first screen load straight away

    20 images further down the page (8.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.0 g of CO₂ per visit

    4.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.04 g of CO₂e: 485.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

Google 98100
  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • 27 links crawlers can't follow

    27 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 105 internal links, 39 external

    The homepage links to 105 pages on nsula.edu and 39 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Discover Northwestern State University, where career-ready degree programs, personal support and real-world experience …”.

  • One H1 headline

    Your main headline reads: “Find your place, Build your future, & Thrive at NSU.”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Northwestern State University of Louisiana”.

  • Canonical URL set

    The canonical URL is https://www.nsula.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nsula.edu/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.nsula.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,299 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.nsula.edu/about/title-ix-and-power-based-violence and https://www.nsula.edu/a-z-list have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9685
  • 4 small tap targets

    4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,766 words of copy

    The homepage carries about 1,766 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “How to Apply”, “Schedule a Visit” and “Apply”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nsula.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Dreamhost

Company

Employees
1,013
Founded
1884

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on nsula.edu, including 11 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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