Website review, no card needed

ntknyc.com logo

ntknyc.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 80 checks

This review found 38 issues worth fixing on ntknyc.com, 14 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20262.1 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.8 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
151 ms107 msMay 16Oct 24145 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
Jun 20, 2026112 ms
Jul 4, 2026138 ms
Jul 18, 2026131 ms
Sep 19, 2026139 ms
Sep 26, 2026138 ms
Oct 3, 2026139 ms
Oct 10, 2026146 ms
Oct 17, 2026131 ms
Oct 24, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ntknyc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ntknyc.com at 1.3 s1.3 s
  2. ntknyc.com at 2.5 s2.5 s
  3. ntknyc.com at 3.8 s3.8 s
  4. ntknyc.com at 5.0 s5.0 s
  5. ntknyc.com at 6.3 s6.3 s
  6. ntknyc.com at 7.5 s7.5 s
  7. ntknyc.com at 8.8 s8.8 s
  8. ntknyc.com at 10.1 s10.1 s

Speed

12 to fix55
  • Use efficient cache lifetimes

    6.0 s · 1.1 MB

    13 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    4.2 s · 921 KiB

    About 921 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Duplicated JavaScript

    2.3 s · 486 KiB

    486 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.3 s faster on a phone.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    4.6 MB

    8 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Shopify and Klaviyo and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • route.com adds 676 ms

    676 ms

    route.com costs a phone 676 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 410 ms. During a long task the page ignores taps.

  • Shopify adds 301 ms

    301 ms

    Shopify costs a phone 301 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 180 ms

    180 ms

    Klaviyo costs a phone 180 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 384 ms

    384 ms

    Scripts block taps and scrolling for 384 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 639 ms

    639 ms

    Real visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 17.2 MB in 451 requests

    17.2 MB

    Your homepage downloads 17.2 MB in 451 requests on a phone: media 8.3 MB (3), images 5.5 MB (24) and scripts 2.1 MB (163). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    1.4 MB

    5 images are downloaded at several times the size a phone draws them, for example TT_studio_4_2026_Look_49_042.jpg at 3,000 px wide, shown at 195 px. Resized copies would save about 1.4 MB.

  • 1 image over 500 KB

    TT_studio_4_2026_Look_49_042.jpg weighs 776 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    katecoat_mobile_hero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.9 g of CO₂ per visit

    4.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.89 g of CO₂e: 586.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8793
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (10 characters)

    Your title is only 10 characters: “TT Studios”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (319 characters)

    Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 103 internal links, 5 external

    The homepage links to 103 pages on ntknyc.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “TT STUDIOS”.

  • Canonical URL set

    The canonical URL is https://www.tt-studios.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tt-studios.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://www.tt-studios.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    https://www.tt-studios.com/collections/shop-all-clothing, https://www.tt-studios.com/collections/shop-all, https://www.tt-studios.com/collections/ss-2026, https://www.tt-studios.com/collections/shop-all-jeans, https://www.tt-studios.com/collections/shop-all-skirts and https://www.tt-studios.com/collections/shop-all-shorts and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.tt-studios.com/collections/shop-all-clothing, https://www.tt-studios.com/collections/shop-all, https://www.tt-studios.com/collections/new-arrivals, https://www.tt-studios.com/collections/prefall, https://www.tt-studios.com/collections/ss-2026 and https://www.tt-studios.com/collections/shop-all-jeans and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 31 small tap targets

    31 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 93 words

    The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP ALL”, “CONTACT US” and “Subscribe”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ntknyc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Route Protection Tracking · Tnc Terms Checkbox · Loop Returns · Frontend · shareasale.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on ntknyc.com, including 17 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25