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nuclearblast.com website review

Visit site (opens in a new tab)Reviewed 4 November 202629 issues · 82 checks

This review found 29 issues worth fixing on nuclearblast.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
116 ms101 msMay 16Oct 31114 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026106 ms
Jun 20, 2026107 ms
Jun 27, 2026108 ms
Jul 4, 2026110 ms
Jul 11, 2026111 ms
Jul 18, 2026113 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026113 ms
Sep 19, 2026113 ms
Sep 26, 2026113 ms
Oct 3, 2026114 ms
Oct 10, 2026113 ms
Oct 17, 2026113 ms
Oct 24, 2026113 ms
Oct 31, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nuclearblast.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nuclearblast.com at 0.5 s0.5 s
  2. nuclearblast.com at 1.0 s1.0 s
  3. nuclearblast.com at 1.5 s1.5 s
  4. nuclearblast.com at 2.0 s2.0 s
  5. nuclearblast.com at 2.5 s2.5 s
  6. nuclearblast.com at 3.0 s3.0 s
  7. nuclearblast.com at 3.4 s3.4 s
  8. nuclearblast.com at 3.9 s3.9 s

Speed

8 to fix55
  • Render-blocking requests

    1.3 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 3,247 HTML elements

    The page has 3,247 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Usercentrics CMP, Shopify and shop.app), adding 457 KiB and 865 ms of main-thread time.

  • Usercentrics CMP adds 773 ms

    773 ms

    Usercentrics CMP costs a phone 773 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    600 ms · 137 KiB

    About 137 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    300 ms · 263 KiB

    16 images could be 263 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    250 ms · 48 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 23 KiB

    23 KiB could be saved by minifying JavaScript.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Marilyn Manson - One Assassination Under God Chapter 2”.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 459 ms

    459 ms

    Scripts block taps and scrolling for 459 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 148 ms

    148 ms

    Real visitors wait 148 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 588 ms

    588 ms

    Real visitors wait 588 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.9 MB in 207 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 207 requests on a phone: images 1.5 MB (40), other files 749 KiB (93) and scripts 574 KiB (64). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1211_Nightwish_TheGreatest30YearsOnEarth_Insta-Feed_1080x108 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (76 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 388 internal links, 7 external

    The homepage links to 388 pages on nuclearblast.com and 7 external pages.

8 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Shop vinyl, CDs, DVDs, shirts and merchandise - huge selection and best prices for Metallica, AC/DC, Motörhead, Slayer,…”.

  • One H1 headline

    Your main headline reads: “Nuclear Blast”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Nuclear Blast Records - No.1 Heavy Metal Online Shop”.

  • Canonical URL set

    The canonical URL is https://www.nuclearblast.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nuclearblast.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.nuclearblast.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,517 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://www.nuclearblast.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.nuclearblast.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.nuclearblast.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.nuclearblast.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 163 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “ratingSnippet is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    37 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • A 111-field form

    Your longest form asks for 111 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 989 words of copy

    The homepage carries about 989 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “US-Shop” and “Learn more”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Pre-Order”, “Learn more” and “Subscribe”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nuclearblast.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Hulk Form Builder · Analyzify Ga4 Ads Tracking · Easylocation · Swish Wishlist King · Icmaa Checkout Validation · Icmaa Delivery Time · Reviews Co Uk Product And Merchant Review Collection

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Employees
88
Headquarters
Culver City

Upkeep, stack, hiring and company data from programmable.info

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