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nutridome.nl website review

Visit site (opens in a new tab)Reviewed 8 November 202629 issues · 79 checks

This review found 29 issues worth fixing on nutridome.nl, 12 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sSep 12Oct 32.5 s
Show as table
DateReal-visitor load time (LCP)
Sep 12, 20262.3 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
202 ms185 msSep 12Oct 3197 ms
Show as table
DateReal-visitor tap response (INP)
Sep 12, 2026187 ms
Sep 19, 2026191 ms
Sep 26, 2026200 ms
Oct 3, 2026197 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutridome.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutridome.nl at 0.7 s0.7 s
  2. nutridome.nl at 1.4 s1.4 s
  3. nutridome.nl at 2.1 s2.1 s
  4. nutridome.nl at 2.8 s2.8 s
  5. nutridome.nl at 3.4 s3.4 s
  6. nutridome.nl at 4.1 s4.1 s
  7. nutridome.nl at 4.8 s4.8 s
  8. nutridome.nl at 5.5 s5.5 s

Speed

12 to fix38
  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,092 HTML elements

    The page has 6,092 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 1.5 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    550 ms · 326 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (326 KiB).

  • Shopify adds 792 ms

    792 ms

    Shopify costs a phone 792 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 465 KiB

    About 465 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 383 ms

    383 ms

    Google Tag Manager costs a phone 383 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 191 ms

    191 ms

    Facebook costs a phone 191 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 115 ms

    115 ms

    Google CDN costs a phone 115 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 35 KiB

    35 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    57 KiB

    1 image could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix27
  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 895 ms

    895 ms

    Scripts block taps and scrolling for 895 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.284

    0.284

    The layout shifts by 0.284 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 187 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 290 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 290 requests on a phone: scripts 1.7 MB (69), other files 917 KiB (145) and images 715 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8892
  • 23 tap targets too small

    23 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    11 elements hidden from screen readers can still receive keyboard focus.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (32 elements).

2 checks passed
  • Every image has alt text

    All 211 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 654 internal links, 29 external

    The homepage links to 654 pages on nutridome.nl and 29 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Ontdek NUTRIDOME – jouw online drogisterij voor cosmetica, accessoires en voedingssupplementen. Kies uit zorgvuldig ges…”.

  • One H1 headline

    Your main headline reads: “NUTRIDOME – de eerste winkel die voedende cosmetica en voedingssupplementen combineert tot kant-en-klare oplossingen”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Drogisterij Cosmetica & Dermacosmetica | Nutridome”.

  • Canonical URL set

    The canonical URL is https://nutridome.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://nutridome.nl/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,368 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nutridome.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://nutridome.nl/apps/iwish has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'width')”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,615 words of copy

    The homepage carries about 1,615 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NU”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop nu” and “Neem contact op met”.

  • 48 short forms

    48 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutridome.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Elevar Conversion Tracking · Linkedoption · Uppromote Affiliate · Judge Me Reviews · Frontend · Eu Ai Label · Affliate By Secomapp · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 29 issues on nutridome.nl, including 18 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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