nutridome.se website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 6,084 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 5.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 1.4 MB and 1.5 s of main-thread time.

Shopify costs a phone 789 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 450 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 393 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 files are served with short cache lifetimes, so returning visitors download them again (294 KiB).

18 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.

Google CDN costs a phone 148 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

35 KiB could be saved by minifying JavaScript.

1 image could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

The layout shifts by 0.284 while loading, so content jumps under the reader's thumb. Good is under 0.1.

31 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 279 requests on a phone: scripts 1.6 MB (68), other files 906 KiB (138) and images 686 KiB (57). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 tap targets are too small or too close together to hit reliably with a finger.

11 elements hidden from screen readers can still receive keyboard focus.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (32 elements).

Your title is 66 characters, so Google will cut it off around 60: “Kosmetika – Nutrikosmetika – Dermokosmetika – Drogeri ✔️ Nutridome”.

The homepage links to 652 pages on nutridome.se and 29 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://nutridome.se/collections/dagkramare, which answers with an error. Visitors hit a dead end and search engines drop it.

https://nutridome.se/apps/iwish has no meta description, so Google writes the search snippet from whatever text it finds.

https://nutridome.se/apps/iwish has no <h1> headline, so visitors and search engines get no clear main topic.

https://nutridome.se/collections/ansiktsvard, https://nutridome.se/apps/iwish, https://nutridome.se/collections/ansikte, https://nutridome.se/collections/nattkramare, https://nutridome.se/collections/bb-cc-dd-kramer and https://nutridome.se/collections/ansiktsserum took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'width')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,546 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.