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nutritive.com.ua website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 85 checks

This review found 28 issues worth fixing on nutritive.com.ua, 6 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
223 ms158 msMay 23Nov 7178 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026165 ms
May 30, 2026172 ms
Jun 6, 2026175 ms
Jun 13, 2026174 ms
Jun 20, 2026176 ms
Jun 27, 2026175 ms
Jul 4, 2026177 ms
Jul 11, 2026185 ms
Jul 18, 2026180 ms
Jul 25, 2026175 ms
Aug 1, 2026176 ms
Aug 8, 2026181 ms
Aug 15, 2026189 ms
Aug 22, 2026209 ms
Aug 29, 2026215 ms
Sep 5, 2026210 ms
Sep 12, 2026208 ms
Sep 19, 2026195 ms
Sep 26, 2026193 ms
Oct 3, 2026194 ms
Oct 10, 2026188 ms
Oct 17, 2026190 ms
Oct 24, 2026179 ms
Oct 31, 2026170 ms
Nov 7, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutritive.com.ua (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutritive.com.ua at 0.9 s0.9 s
  2. nutritive.com.ua at 1.8 s1.8 s
  3. nutritive.com.ua at 2.7 s2.7 s
  4. nutritive.com.ua at 3.6 s3.6 s
  5. nutritive.com.ua at 4.5 s4.5 s
  6. nutritive.com.ua at 5.3 s5.3 s
  7. nutritive.com.ua at 6.2 s6.2 s
  8. nutritive.com.ua at 7.1 s7.1 s

Speed

9 to fix67
  • Render-blocking requests

    1.1 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Google Tag Manager and others), adding 1.8 MB and 958 ms of main-thread time.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    598 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (598 KiB).

  • Reduce unused JavaScript

    540 KiB

    About 540 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 450 ms

    450 ms

    Shopify costs a phone 450 ms of main-thread work and 796 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,531 HTML elements

    The page has 2,531 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • binotel.com adds 108 ms

    108 ms

    binotel.com costs a phone 108 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    147 KiB

    About 147 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    28 KiB

    4 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 221 ms

    221 ms

    Scripts block taps and scrolling for 221 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 165 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 619 ms

    619 ms

    Real visitors wait 619 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 514 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 514 requests on a phone: scripts 1.9 MB (114), images 1.5 MB (103) and other files 1.2 MB (250). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9796
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 267 internal links, 14 external

    The homepage links to 267 pages on nutritive.com.ua and 14 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Nutritive Cosmetics – офіційний виробник сертифікованої косметики. Український виробник косметики з передовими технолог…”.

  • One H1 headline

    Your main headline reads: “Український виробник косметики”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Магазин косметики від виробника Nutritive Cosmetics”.

  • Canonical URL set

    The canonical URL is https://nutritive.com.ua/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://nutritive.com.ua/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (307 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nutritive.com.ua/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages with very little text

    https://nutritive.com.ua/collections/podarunkovi-sertifikati and https://nutritive.com.ua/collections/podarunkovi-upakovki have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://wschat1.binotel.com:9015/site?widgetId=8251&visitorId=kgzFBTFV995nPZJjPi&visitorCounter=…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 5 low-resolution images

    5 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    83 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Only about 158 words

    The homepage has only about 158 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutritive.com.ua, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Shogard · Sami Wholesale · Wishlist Hero · Vol Ip Fraud Blocker · Sendpulse Email Sms Pop Ups · Discount Mixer · Ecomsend · gropulse.com · nfcube.com · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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