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nutterie.com website review

Visit site (opens in a new tab)Reviewed 4 November 202637 issues · 89 checks

This review found 37 issues worth fixing on nutterie.com, 13 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s997 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
132 ms109 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026114 ms
Jul 4, 2026113 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026113 ms
Aug 1, 2026114 ms
Aug 8, 2026115 ms
Aug 15, 2026118 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026121 ms
Oct 3, 2026120 ms
Oct 10, 2026121 ms
Oct 17, 2026126 ms
Oct 24, 2026128 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nutterie.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nutterie.com at 0.6 s0.6 s
  2. nutterie.com at 1.3 s1.3 s
  3. nutterie.com at 1.9 s1.9 s
  4. nutterie.com at 2.5 s2.5 s
  5. nutterie.com at 3.1 s3.1 s
  6. nutterie.com at 3.8 s3.8 s
  7. nutterie.com at 4.4 s4.4 s
  8. nutterie.com at 5.0 s5.0 s

Speed

11 to fix58
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,594 HTML elements

    The page has 3,594 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, omnisnippet1.com and jQuery CDN and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    737 KiB

    28 images could be 737 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    659 KiB

    About 659 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 259 ms

    259 ms

    rebuyengine.com costs a phone 259 ms of main-thread work and 751 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.

  • Klaviyo adds 158 ms

    158 ms

    Klaviyo costs a phone 158 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    105 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 26.9 s

    26.9 s

    The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • 90 images without width and height

    90 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 397 ms

    397 ms

    Scripts block taps and scrolling for 397 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 123 ms

    123 ms

    Real visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 481 ms

    481 ms

    Real visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 6.2 MB in 377 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 377 requests on a phone: images 3.1 MB (134), scripts 1.7 MB (90) and other files 819 KiB (105). Under 2 MB keeps phones on slow connections fast.

  • 22 images in older formats

    22 images (927 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (974 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 211.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8889
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Table header text should not be empty (1 element)

    Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

2 checks passed
  • Every image has alt text

    All 144 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 182 internal links, 10 external

    The homepage links to 182 pages on nutterie.com and 10 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Shop premium 1KG bags of nuts, dried fruits, seeds, mixes & alternative flours. Direct-imported for better freshness & …”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Nuts, Dried Fruit & Seeds - Nutterie”.

  • Canonical URL set

    The canonical URL is https://nutterie.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nutterie.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://nutterie.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,179 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://nutterie.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://nutterie.com/collections/discovery-box-gift-%F0%9F%8E%81, whose canonical is https://nutterie.com/collections/discovery-box-gift-%f0%9f%8e%81. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,795 words of copy

    The homepage carries about 1,795 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP NOW”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Place your order”, “Shop Now” and “Shop Products”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks, 8 customer or partner logos and “Over 50,000 Happy Customers”.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nutterie.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Back In Stock · omnisnippet1.com · sealsubscriptions.com · rechargecdn.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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