nuwestgroup.com website review

46 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

7 images could be 403 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 57 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 179 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 424 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.

7 third-party services load with your homepage (Google Tag Manager, Google Analytics and Bing Ads and others), adding 429 KiB and 467 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Desktop scores 95 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The future of healthcare is in sustainable staffing solutio…”.

The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 221 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images (128 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (182 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

11 tap targets are too small or too close together to hit reliably with a finger.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

The homepage links to 35 pages on nuwestgroup.com and 3 external pages.

There is no https://nuwestgroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://nuwestgroup.com/reach-strategic-workforce-planning and https://nuwestgroup.com/reach all use the title “Strategic Workforce Planning by NuWest | REACH Sustainable Staffing S…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://nuwestgroup.com/reach-strategic-workforce-planning and https://nuwestgroup.com/reach use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://nuwestgroup.com/reach, whose canonical is https://nuwestgroup.com/reach-strategic-workforce-planning. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://nuwestgroup.com/blog has no <h1> headline, so visitors and search engines get no clear main topic.

https://nuwestgroup.com/blog has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343028120&tm=gtm002&Ver=2&mid=dc883b19-6471-4971-9d88-e5d01b9f7885&bo=1&sid=dd73cdc0d1e711f184a59310f17847fb&vid=dd73d160d1e711f1aad6679762e6d76c&vids=1&msclkid=N&gtm_.

11 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 67 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 891 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.