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nuzest.com.au website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 89 checks

This review found 34 issues worth fixing on nuzest.com.au, 11 of them high impact, across 89 checks. The most urgent: main-thread work: 16.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.4 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.0 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
187 ms132 msMay 23Nov 7170 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026138 ms
May 30, 2026154 ms
Jun 6, 2026156 ms
Jun 13, 2026164 ms
Jun 20, 2026170 ms
Jun 27, 2026154 ms
Jul 4, 2026146 ms
Jul 11, 2026145 ms
Jul 18, 2026152 ms
Jul 25, 2026161 ms
Aug 1, 2026167 ms
Aug 8, 2026162 ms
Aug 15, 2026158 ms
Aug 22, 2026161 ms
Aug 29, 2026159 ms
Sep 5, 2026161 ms
Sep 12, 2026169 ms
Sep 19, 2026165 ms
Sep 26, 2026162 ms
Oct 3, 2026170 ms
Oct 10, 2026172 ms
Oct 17, 2026174 ms
Oct 24, 2026181 ms
Oct 31, 2026181 ms
Nov 7, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nuzest.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nuzest.com.au at 1.9 s1.9 s
  2. nuzest.com.au at 3.7 s3.7 s
  3. nuzest.com.au at 5.6 s5.6 s
  4. nuzest.com.au at 7.5 s7.5 s
  5. nuzest.com.au at 9.4 s9.4 s
  6. nuzest.com.au at 11.2 s11.2 s
  7. nuzest.com.au at 13.1 s13.1 s
  8. nuzest.com.au at 15.0 s15.0 s

Speed

12 to fix42
  • Main-thread work: 16.3 s

    A phone's processor spends 16.3 s on main-thread work while loading, 8.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, squarecdn.com and rechargecdn.com and others), adding 1.4 MB and 2.8 s of main-thread time.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    250 ms · 542 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (542 KiB).

  • Klaviyo adds 702 ms

    702 ms

    Klaviyo costs a phone 702 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    725 KiB

    About 725 KiB of JavaScript is downloaded but never used on this page.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 603 ms. During a long task the page ignores taps.

  • squarecdn.com adds 401 ms

    401 ms

    squarecdn.com costs a phone 401 ms of main-thread work and 192 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rechargecdn.com adds 370 ms

    370 ms

    rechargecdn.com costs a phone 370 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • okendo.io adds 336 ms

    336 ms

    okendo.io costs a phone 336 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 326 ms

    326 ms

    Shopify costs a phone 326 ms of main-thread work and 97 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 35 KiB

    4 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Legacy JavaScript

    82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 16.6 s

    16.6 s

    Visually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 4.8 s

    4.8 s

    Scripts block taps and scrolling for 4.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is element render delay (2.3 s).

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 632 ms

    632 ms

    Real visitors wait 632 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 10.2 MB in 231 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 231 requests on a phone: media 6.4 MB (1), scripts 1.9 MB (100) and images 844 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    nuzest_shop_our_best_sellers.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.9 g of CO₂ per visit

    2.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.89 g of CO₂e: 347.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7990
  • 12 buttons without a name

    12 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 72 images without alt text

    72 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 92 internal links, 3 external

    The homepage links to 92 pages on nuzest.com.au and 3 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Shop Nuzest's premium plant-based protein powders, greens & whole-body nutrition. Clean ingredients, no fillers. Free A…”.

  • One H1 headline

    Your main headline reads: “Daily nutrition made simple”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Plant-Based Protein & Greens Supplements | Nuzest Australia”.

  • Canonical URL set

    The canonical URL is https://www.nuzest.com.au/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nuzest.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (494 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.nuzest.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.nuzest.com.au/collections/all has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 43 small tap targets

    43 of 73 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 430 words of copy

    The homepage carries about 430 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop all” and “Shop Products”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop all”, “Shop Products” and “Shop Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nuzest.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Uppromote Affiliate · Powerful Form Builder · Triplewhale · Gorgias Live Chat Helpdesk · Microsoft Clarity · Eg Auto Add To Cart · Sc Easy Redirects · Klaviyo Email Marketing Sms · Affliate By Secomapp · rechargecdn.com · 9gtb.com · goaffpro.com · cfjump.com · instant.one

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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