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nvlsp.org website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 109 checks

This review found 38 issues worth fixing on nvlsp.org, 13 of them high impact, across 109 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.3 sMay 16Oct 313.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.8 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.9 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Oct 24, 20263.5 s
Oct 31, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
86 ms76 msMay 16Oct 3182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202678 ms
May 23, 202678 ms
May 30, 202680 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202681 ms
Jun 27, 202679 ms
Jul 4, 202680 ms
Jul 11, 202681 ms
Jul 18, 202683 ms
Jul 25, 202685 ms
Aug 1, 202684 ms
Aug 8, 202681 ms
Aug 15, 202680 ms
Aug 22, 202679 ms
Aug 29, 202677 ms
Sep 5, 202679 ms
Sep 12, 202678 ms
Sep 19, 202678 ms
Sep 26, 202679 ms
Oct 3, 202677 ms
Oct 10, 202677 ms
Oct 17, 202678 ms
Oct 24, 202678 ms
Oct 31, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix58
  • Use efficient cache lifetimes

    11.8 s · 2.9 MB

    67 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

  • Improve image delivery

    8.2 s · 1.6 MB

    1 image could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.2 s faster on a phone.

  • Render-blocking requests

    1.3 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Reduce unused JavaScript

    450 ms · 616 KiB

    About 616 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (YouTube, Other Google APIs/SDKs and Google/Doubleclick Ads and others), adding 1.0 MB and 583 ms of main-thread time.

  • YouTube adds 572 ms

    572 ms

    YouTube costs a phone 572 ms of main-thread work and 986 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 159 KiB

    About 159 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.7 s

    4.7 s

    Real visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 13.1 s

    13.1 s

    Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “45 Years: Voices of Service, Fighting for Justice An Event …”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 361 ms

    361 ms

    Scripts block taps and scrolling for 361 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 78 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 92 ms

    92 ms

    Real visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.038

    0.038

    The layout barely moves while loading (CLS 0.038, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 82 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 82 requests on a phone: images 2.4 MB (23), scripts 1.1 MB (27) and fonts 246 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8889
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 61 links with vague text

    61 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 7 H1 headlines

    There are 7 <h1> headlines (“45 Years: Voices of Service, Fighting for Justice”, “Championing veterans rights for over four decades” and “Renowned training and the Veterans Benefits Manual”). One clear main headline is easier for people and search engines.

  • 167 internal links, 13 external

    The homepage links to 167 pages on nvlsp.org and 13 external pages.

7 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “NVLSP offers comprehensive support - discharge upgrades, combat-related special compensation, medical retirement, TSGLI…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “NVLSP - National Veterans Legal Services Program”.

  • Canonical URL set

    The canonical URL is https://nvlsp.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nvlsp.org/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,799 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 32 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    /who-we-are, /what-we-do, /what-we-do/appeals-to-the-court-of-appeals-for-veterans-claims, /what-we-do/lawyers-serving-warriors, /training-and-publications and /services/burn-pits-claims-assistance-program and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages slow to respond

    /who-we-are, /what-we-do, /what-we-do/appeals-to-the-court-of-appeals-for-veterans-claims, /what-we-do/lawyers-serving-warriors, /training-and-publications and /services/burn-pits-claims-assistance-program and 7 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nvlsp.org).

  • Valid certificate (20 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for nvlsp.org and is valid for another 20 days.

  • http:// redirects to https

    http://nvlsp.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

  • No CAA record

    nvlsp.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    nvlsp.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    nvlsp.org was registered in Dec 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2029

    nvlsp.org is registered until Dec 2029.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,112 words of copy

    The homepage carries about 2,112 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact Us”, “Learn more” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be nvlsp.org is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:204.11.168.20 mx a include:spf.protection.outlook.com include:mail.authorize.net include:_spf.salesforce.com…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 4.2.17; the current release is 7.1.3.

Stack

CMS
WordPress 4.2.17
Framework
jQuery
E-commerce
WooCommerce

Upkeep, stack, hiring and company data from programmable.info

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