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nycancer.com website review

Visit site (opens in a new tab)Reviewed 2 November 202642 issues · 85 checks

This review found 42 issues worth fixing on nycancer.com, 13 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
93 ms84 msMay 16Oct 3188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202686 ms
May 30, 202685 ms
Jun 6, 202685 ms
Jun 13, 202687 ms
Jun 20, 202689 ms
Jun 27, 202689 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202689 ms
Aug 1, 202691 ms
Aug 8, 202691 ms
Aug 15, 202692 ms
Aug 22, 202688 ms
Aug 29, 202689 ms
Sep 5, 202688 ms
Sep 12, 202690 ms
Sep 19, 202692 ms
Sep 26, 202691 ms
Oct 3, 202690 ms
Oct 10, 202690 ms
Oct 17, 202688 ms
Oct 24, 202689 ms
Oct 31, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nycancer.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nycancer.com at 0.5 s0.5 s
  2. nycancer.com at 0.9 s0.9 s
  3. nycancer.com at 1.4 s1.4 s
  4. nycancer.com at 1.8 s1.8 s
  5. nycancer.com at 2.3 s2.3 s
  6. nycancer.com at 2.8 s2.8 s
  7. nycancer.com at 3.2 s3.2 s
  8. nycancer.com at 3.7 s3.7 s

Speed

10 to fix53
  • Use efficient cache lifetimes

    5.4 s · 1.2 MB

    21 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Improve image delivery

    3.9 s · 635 KiB

    5 images could be 635 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.9 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 351 KiB

    About 351 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 554 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.0 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and SnapEngage and others), adding 1.2 MB and 1.2 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 608 ms. During a long task the page ignores taps.

  • Minify JavaScript

    310 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Conquering Cancer Close to Home Expert care. Local access. …”.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Total Blocking Time: 772 ms

    772 ms

    Scripts block taps and scrolling for 772 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 401 ms

    401 ms

    Real visitors wait 401 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 2.1 MB in 51 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 51 requests on a phone: images 905 KiB (10), scripts 730 KiB (9) and fonts 455 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (730 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (730 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    323 KiB

    3 images are downloaded at several times the size a phone draws them, for example NYCBS_ty.jpg at 1,250 px wide, shown at 311 px. Resized copies would save about 323 KiB.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8492
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8369
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “New York Cancer & Blood Specialists - Conquering Cancer Close to Home”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 36 internal links, 23 external

    The homepage links to 36 pages on nycancer.com and 23 external pages.

3 checks passed
  • One H1 headline

    Your main headline reads: “Conquering Cancer Close to Home”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nycancer.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nycancer.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (325 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix60
  • 1 page without a title

    https://nycancer.com/payment has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://nycancer.com/payment is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages share 2 titles

    https://nycancer.com/people/providers and https://nycancer.com/people/leadership all use the title “New York Cancer & Blood Specialists | Care Team”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    https://nycancer.com/people/providers, https://nycancer.com/locations, https://nycancer.com/payment, https://nycancer.com/insurance, https://nycancer.com/pharmacy and https://nycancer.com/conditions-we-treat and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://nycancer.com/payment has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

1 to fixGoogle 9693
  • 4 small tap targets

    4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 259 words of copy

    The homepage carries about 259 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request Appointment”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Call (855) 528-7322”, “Request Appointment” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nycancer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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