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nzmint.com website review

Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 82 checks

This review found 30 issues worth fixing on nzmint.com, 6 of them high impact, across 82 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20261.9 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
162 ms139 msMay 23Nov 7142 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026159 ms
May 30, 2026158 ms
Jun 6, 2026156 ms
Jun 13, 2026156 ms
Jun 20, 2026157 ms
Jun 27, 2026156 ms
Jul 4, 2026157 ms
Jul 11, 2026154 ms
Jul 18, 2026153 ms
Jul 25, 2026154 ms
Aug 1, 2026151 ms
Aug 8, 2026153 ms
Aug 15, 2026155 ms
Aug 22, 2026156 ms
Aug 29, 2026159 ms
Sep 5, 2026156 ms
Sep 12, 2026155 ms
Sep 19, 2026156 ms
Sep 26, 2026153 ms
Oct 3, 2026153 ms
Oct 10, 2026151 ms
Oct 17, 2026147 ms
Oct 24, 2026146 ms
Oct 31, 2026145 ms
Nov 7, 2026142 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nzmint.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nzmint.com at 0.7 s0.7 s
  2. nzmint.com at 1.4 s1.4 s
  3. nzmint.com at 2.1 s2.1 s
  4. nzmint.com at 2.8 s2.8 s
  5. nzmint.com at 3.5 s3.5 s
  6. nzmint.com at 4.2 s4.2 s
  7. nzmint.com at 4.8 s4.8 s
  8. nzmint.com at 5.5 s5.5 s

Speed

14 to fix69
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, posthog.com and Facebook and others), adding 1.9 MB and 1.3 s of main-thread time.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    310 ms · 543 KiB

    About 543 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Reduce initial server response time

    717 ms

    Reduce initial server response time. Google estimates savings of 717 ms on a phone.

  • Document request latency

    700 ms

    The HTML itself could arrive about 700 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Use efficient cache lifetimes

    300 ms · 322 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).

  • Google Tag Manager adds 547 ms

    547 ms

    Google Tag Manager costs a phone 547 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • posthog.com adds 300 ms

    300 ms

    posthog.com costs a phone 300 ms of main-thread work and 140 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.

  • Klaviyo adds 178 ms

    178 ms

    Klaviyo costs a phone 178 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 817 ms

    817 ms

    Your server takes 817 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • sanity.io adds 0 ms

    0 ms

    sanity.io costs a phone 0 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    110 KiB

    Polyfills for old browsers add 110 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    81 KiB

    4 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 633 ms

    633 ms

    Scripts block taps and scrolling for 633 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Gold investing made simple.”. Most of its time is element render delay (3.2 s).

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 159 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 122 ms

    122 ms

    Real visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 37% faster for real visitors

    -37%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 127 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 127 requests on a phone: scripts 1.5 MB (57), images 490 KiB (33) and fonts 240 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 47 internal links, 0 external

    The homepage links to 47 pages on nzmint.com and 0 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “We specialise in investment-grade bullion with world-class designs and premium service, enabling you to securely invest…”.

  • One H1 headline

    Your main headline reads: “Gold investing made simple.”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “New Zealand Mint | New Zealand Mint”.

  • Canonical URL set

    The canonical URL is https://newzealandmint.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://newzealandmint.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (938 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /learn has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 957 words of copy

    The homepage carries about 957 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Buy”, “Contact” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nzmint.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Auckland

Upkeep, stack, hiring and company data from programmable.info

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