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nzxt.com website review

Visit site (opens in a new tab)Reviewed 4 November 202630 issues · 81 checks

This review found 30 issues worth fixing on nzxt.com, 10 of them high impact, across 81 checks. The most urgent: signyfyd adds 2.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
197 ms106 msMay 16Oct 31186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026120 ms
May 30, 2026117 ms
Jun 6, 2026116 ms
Jun 13, 2026121 ms
Jun 20, 2026129 ms
Jun 27, 2026138 ms
Jul 4, 2026148 ms
Jul 11, 2026155 ms
Jul 18, 2026158 ms
Jul 25, 2026162 ms
Aug 1, 2026164 ms
Aug 8, 2026166 ms
Aug 15, 2026166 ms
Aug 22, 2026166 ms
Aug 29, 2026166 ms
Sep 5, 2026171 ms
Sep 12, 2026173 ms
Sep 19, 2026174 ms
Sep 26, 2026173 ms
Oct 3, 2026171 ms
Oct 10, 2026171 ms
Oct 17, 2026176 ms
Oct 24, 2026180 ms
Oct 31, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nzxt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nzxt.com at 1.7 s1.7 s
  2. nzxt.com at 3.5 s3.5 s
  3. nzxt.com at 5.2 s5.2 s
  4. nzxt.com at 7.0 s7.0 s
  5. nzxt.com at 8.7 s8.7 s
  6. nzxt.com at 10.5 s10.5 s
  7. nzxt.com at 12.2 s12.2 s
  8. nzxt.com at 14.0 s14.0 s

Speed

13 to fix36
  • Signyfyd adds 2.1 s

    2.1 s

    Signyfyd costs a phone 2.1 s of main-thread work and 260 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.2 s

    A phone's processor spends 16.2 s on main-thread work while loading, 9.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Klaviyo and others), adding 2.1 MB and 4.6 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1,014 KiB

    About 1,014 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    500 ms · 632 KiB

    5 images could be 632 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.

  • Google Tag Manager adds 846 ms

    846 ms

    Google Tag Manager costs a phone 846 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 482 ms

    482 ms

    Klaviyo costs a phone 482 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 467 ms

    467 ms

    ZenDesk costs a phone 467 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • rebuyengine.com adds 293 ms

    293 ms

    rebuyengine.com costs a phone 293 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,538 HTML elements

    The page has 1,538 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    208 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 17.4 s

    17.4 s

    Visually, the page fills in at 17.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 26.6 s

    26.6 s

    The page becomes fully interactive after 26.6 s. Good is under 3.8 s.

  • Total Blocking Time: 4.0 s

    4.0 s

    Scripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 551 ms

    551 ms

    Real visitors wait 551 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 249 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 249 requests on a phone: scripts 2.4 MB (121), images 1.1 MB (30) and other files 819 KiB (75). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 157.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “NZXT | Gaming PCs, Prebuilt Desktops, PC Components & FLEX Rentals”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 110 internal links, 21 external

    The homepage links to 110 pages on nzxt.com and 21 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Shop NZXT gaming PCs, prebuilt computers, and premium components. Explore custom builds, FLEX subscriptions, cases, coo…”.

  • One H1 headline

    Your main headline reads: “NZXT”.

  • Canonical URL set

    The canonical URL is https://nzxt.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://nzxt.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (966 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://nzxt.com/llms.txt (3 KiB, 9 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://nzxt.com/pages/compare-prebuilt-gaming-pcs has no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://nzxt.com/collections/flex-subscription-gaming-pc, https://nzxt.com/collections/deals, https://nzxt.com/collections/prebuilt-pcs, https://nzxt.com/pages/compare-prebuilt-gaming-pcs, https://nzxt.com/collections/ready-to-ship-gaming-desktops and https://nzxt.com/collections/intel-gaming-pcs and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 11 small tap targets

    11 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 551 words of copy

    The homepage carries about 551 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe Today” and “Learn More”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Submit a Request”, “Track Your Order” and “Where to Buy”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: PostHog.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nzxt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
PostHog
Hosting
Shopify

Company

Founded
2004
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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