oaklandishmade.com website review

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

4 images could be 185 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 128 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

3 third-party services load with your homepage (Shopify, orichicommerce.com and shop.app), adding 168 KiB and 35 ms of main-thread time.

About 17 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MAKE IT WITH OAKLANDISH MADE”. Most of its time is element render delay (1.4 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

DSC0506_3x5_604664ad-d820-42ef-98c7-ede0f7d1aba1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 52.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 36 pages on oaklandishmade.com and 5 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://oaklandishmade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 815 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.