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odacite.com website review

Visit site (opens in a new tab)Reviewed 11 November 202646 issues · 92 checks

This review found 46 issues worth fixing on odacite.com, 20 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
155 ms126 msMay 23Nov 7144 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026133 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026141 ms
Jun 27, 2026145 ms
Jul 4, 2026139 ms
Jul 11, 2026137 ms
Jul 18, 2026132 ms
Jul 25, 2026131 ms
Aug 1, 2026133 ms
Aug 8, 2026146 ms
Aug 15, 2026152 ms
Aug 22, 2026146 ms
Aug 29, 2026145 ms
Sep 5, 2026138 ms
Sep 12, 2026143 ms
Sep 19, 2026146 ms
Sep 26, 2026148 ms
Oct 3, 2026150 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms
Oct 24, 2026146 ms
Oct 31, 2026145 ms
Nov 7, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of odacite.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. odacite.com at 4.1 s4.1 s
  2. odacite.com at 8.2 s8.2 s
  3. odacite.com at 12.2 s12.2 s
  4. odacite.com at 16.3 s16.3 s
  5. odacite.com at 20.4 s20.4 s
  6. odacite.com at 24.5 s24.5 s
  7. odacite.com at 28.6 s28.6 s
  8. odacite.com at 32.7 s32.7 s

Speed

14 to fix27
  • Use efficient cache lifetimes

    2.0 s · 1.0 MB

    88 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused JavaScript

    1.4 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,770 HTML elements

    The page has 7,770 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (productcustomizer.com, heatmap.com and Google Tag Manager and others), adding 11.2 MB and 3.4 s of main-thread time.

  • Improve image delivery

    2.3 MB

    28 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • productcustomizer.com adds 918 ms

    918 ms

    productcustomizer.com costs a phone 918 ms of main-thread work and 25 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • heatmap.com adds 599 ms

    599 ms

    heatmap.com costs a phone 599 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 487 ms

    487 ms

    Google Tag Manager costs a phone 487 ms of main-thread work and 787 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    330 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Klaviyo adds 366 ms

    366 ms

    Klaviyo costs a phone 366 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 334 ms

    334 ms

    Yotpo costs a phone 334 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your experience, analyze traffic,…”.

  • Speed Index: 37.2 s

    37.2 s

    Visually, the page fills in at 37.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.2 s

    46.2 s

    The page becomes fully interactive after 46.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.232

    0.232

    The layout shifts by 0.232 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 622 ms

    622 ms

    Real visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 18.0 MB in 746 requests

    18.0 MB

    Your homepage downloads 18.0 MB in 746 requests on a phone: media 8.2 MB (1), scripts 3.8 MB (198) and images 3.6 MB (56). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1b_7c7b5700-8a57-4ea9-93b4-efa1864df88b.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.1 g of CO₂ per visit

    5.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.11 g of CO₂e: 613.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 7483
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA roles used must conform to valid values (1 element)

    ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 form fields without a label

    19 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 13 failed. 8 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 179 internal links, 8 external

    The homepage links to 179 pages on odacite.com and 8 external pages.

6 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “A skin-compatible fusion of Raw Nature and Clinical Grade Actives which can be felt as soon as your fingers touch the s…”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Odacité Skincare | Biocompatible Performance®”.

  • Canonical URL set

    The canonical URL is https://odacite.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://odacite.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (863 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://odacite.com/llms.txt (6 KiB, 50 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7776
  • 10 broken images

    10 images failed to load on a phone, for example https://odacite.com/.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    68 of 82 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 701 words of copy

    The homepage carries about 701 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP ALL”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop”, “Shop All” and “Learn More”.

  • 24 short forms

    24 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 33 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at odacite.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Reamaze Live Chat Helpdesk · Justuno Email Sms Pop Ups · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Firework Shoppable Video Ugc · Sc Easy Redirects · Rebuy Personalization Engine · Dialog E Commerce Ai Agent · Gdpr Backpack · jst.ai · rechargecdn.com · cloudfront.net · b-cdn.net · shareasale.com · productcustomizer.com · attn.tv · rebuyengine.com · octaneai.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Topanga

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on odacite.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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