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odaje.com website review

Visit site (opens in a new tab)Reviewed 20 October 202631 issues · 81 checks

This review found 31 issues worth fixing on odaje.com, 8 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 2Oct 171.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
139 ms126 msMay 2Oct 17134 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026127 ms
May 16, 2026128 ms
May 23, 2026128 ms
May 30, 2026129 ms
Jun 6, 2026130 ms
Jun 13, 2026131 ms
Jun 20, 2026132 ms
Jun 27, 2026133 ms
Jul 4, 2026135 ms
Jul 11, 2026136 ms
Jul 18, 2026136 ms
Jul 25, 2026135 ms
Aug 1, 2026134 ms
Aug 8, 2026135 ms
Aug 15, 2026136 ms
Aug 22, 2026137 ms
Aug 29, 2026137 ms
Sep 5, 2026135 ms
Sep 12, 2026135 ms
Sep 19, 2026134 ms
Sep 26, 2026134 ms
Oct 3, 2026134 ms
Oct 10, 2026133 ms
Oct 17, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of odaje.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. odaje.com at 0.6 s0.6 s
  2. odaje.com at 1.2 s1.2 s
  3. odaje.com at 1.8 s1.8 s
  4. odaje.com at 2.4 s2.4 s
  5. odaje.com at 3.0 s3.0 s
  6. odaje.com at 3.6 s3.6 s
  7. odaje.com at 4.2 s4.2 s
  8. odaje.com at 4.8 s4.8 s

Speed

5 to fix67
  • Improve image delivery

    1.4 s · 256 KiB

    2 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    550 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,863 HTML elements

    The page has 1,863 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 519 KiB and 412 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 165 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

  • Reduce unused JavaScript

    30 ms · 195 KiB

    About 195 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 92 ms

    92 ms

    Your server sent the HTML in 92 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man”.

  • Time to Interactive: 11.2 s

    11.2 s

    The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 368 ms

    368 ms

    Real visitors wait 368 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

  • Total Blocking Time: 66 ms

    66 ms

    Scripts block the page for only 66 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 285 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 285 requests on a phone: scripts 910 KiB (98), other files 686 KiB (75) and images 448 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Pre-Home_mobile_0.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (188 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8089
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • One H1 headline

    Your <h1> is empty.

  • 26 internal links, 7 external

    The homepage links to 26 pages on odaje.com and 7 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Discover Odaje (ex M.Moustache), products for men and women created from recycled and eco-responsible materials. Shoes …”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “M.Moustache becomes Odaje: Shoes and trainers”.

  • Canonical URL set

    The canonical URL is https://www.odaje.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.odaje.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.odaje.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.odaje.com/pages/faq has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.odaje.com/pages/faq, whose canonical is https://www.odaje.com/en-us/pages/questions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.odaje.com/en-us/collections/women-autumn-journey, https://www.odaje.com/en-us/collections/women-new-in, https://www.odaje.com/pages/faq, https://www.odaje.com/en-us/pages/women, https://www.odaje.com/en-us/collections/women-trainers-1 and https://www.odaje.com/en-us/collections/women-shoes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.odaje.com/en-us/collections/women-autumn-journey has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 33 small tap targets

    33 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 102 words

    The homepage has only about 102 words of visible text; thin pages give Google and first-time buyers little to go on.

5 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “arrow-right Subscribe to newsletter”, “Contact us” and “My order”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at odaje.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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