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oduree.nl website review
Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 87 checks
This review found 34 issues worth fixing on oduree.nl, 10 of them high impact, across 87 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,955 of 97,925 reviewed websitesbeats 90%
- #3,918 of 53,390 online storesbeats 89%
- #3,800 of 48,418 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 835 ms |
| May 23, 2026 | 827 ms |
| May 30, 2026 | 864 ms |
| Jun 6, 2026 | 882 ms |
| Jun 13, 2026 | 902 ms |
| Jun 20, 2026 | 930 ms |
| Jun 27, 2026 | 906 ms |
| Jul 4, 2026 | 893 ms |
| Jul 11, 2026 | 885 ms |
| Jul 18, 2026 | 882 ms |
| Jul 25, 2026 | 903 ms |
| Aug 1, 2026 | 932 ms |
| Aug 8, 2026 | 973 ms |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 103 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 106 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 118 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 152 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 166 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
10.7 sThe page goes through 2 redirects before it starts loading, costing about 10.7 s. Link and advertise the final URL directly.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (oduree.com, alia-prod.com and Klaviyo and others), adding 54.8 MB and 862 ms of main-thread time.
Shopify adds 40 ms
40 msShopify costs a phone 40 ms of main-thread work and 51.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
850 ms · 204 KiB9 files are served with short cache lifetimes, so returning visitors download them again (204 KiB).
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 180 KiBAbout 180 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
oduree.com adds 473 ms
473 msoduree.com costs a phone 473 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
550 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Reduce unused CSS
310 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
alia-prod.com adds 154 ms
154 msalia-prod.com costs a phone 154 ms of main-thread work and 906 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,223 HTML elements
The page has 2,223 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
250 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.
Document request latency
100 msThe HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Improve image delivery
83 KiB7 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Duplicated JavaScript
16 KiB16 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Your car, your signature.”.
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Tap response (INP) got 52% slower for real visitors
+52%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 59% slower for real visitors
+59%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 359 ms
359 msReal visitors wait 359 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 121 ms
121 msScripts block the page for only 121 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 64.5 MB in 342 requests
64.5 MBYour homepage downloads 64.5 MB in 342 requests on a phone: media 59.8 MB (16), images 1.9 MB (57) and scripts 1.1 MB (119). Under 2 MB keeps phones on slow connections fast.
About 18.3 g of CO₂ per visit
18.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 18.28 g of CO₂e: 2194.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 59 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
73 internal links, 10 external
The homepage links to 73 pages on oduree.nl and 10 external pages.
8 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Autoparfum kopen? Ontdek Oduree - dé specialist in luxe autoparfums. Langdurige geur, stijlvol design. Voor 23:59 beste…”.
One H1 headline
Your main headline reads: “Jouw auto, jouw signature.”.
Title: 56 characters
Your title is a healthy 56 characters: “Autoparfum Kopen? | Oduree Luxe Geur voor Auto's NL & BE”.
Canonical URL set
The canonical URL is https://oduree.nl/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://oduree.nl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (705 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://oduree.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages share 2 titles
https://oduree.nl/collections/autoparfum-hanger and https://oduree.nl/products/autoparfum-hanger all use the title “Autoparfum Hanger”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
https://oduree.nl/collections/autoparfum-hanger, https://oduree.nl/collections/autoparfum-spray, https://oduree.nl/collections/autoparfum, https://oduree.nl/collections/huisparfum, https://oduree.nl/collections/geurstokjes and https://oduree.nl/pages/partners and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://oduree.nl/pages/geuren and https://oduree.nl/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://oduree.nl/pages/over-ons and https://oduree.nl/pages/contact took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
35 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 584 words of copy
The homepage carries about 584 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
2 calls to action
The homepage has 2 calls to action, for example “Shop nu” and “Contact”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 125 testimonial or review blocks, 34 customer or partner logos, a star rating and “3.700+ reviews”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 13 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oduree.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Klaviyo Email Marketing Sms · Triplewhale
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on oduree.nl, including 18 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.