Website review, no card needed
ofkioutdoor.com website review
Visit site (opens in a new tab)Reviewed 8 November 202648 issues · 87 checks
This review found 48 issues worth fixing on ofkioutdoor.com, 23 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #81,682 of 104,800 reviewed websitesbeats 19%
- #49,950 of 58,725 online storesbeats 12%
- #46,580 of 53,490 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 353 ms |
| May 23, 2026 | 327 ms |
| May 30, 2026 | 313 ms |
| Jun 6, 2026 | 288 ms |
| Jun 13, 2026 | 278 ms |
| Jun 20, 2026 | 260 ms |
| Jun 27, 2026 | 249 ms |
| Jul 4, 2026 | 252 ms |
| Jul 11, 2026 | 238 ms |
| Jul 18, 2026 | 244 ms |
| Jul 25, 2026 | 237 ms |
| Aug 1, 2026 | 235 ms |
| Aug 8, 2026 | 251 ms |
| Aug 15, 2026 | 254 ms |
| Aug 22, 2026 | 274 ms |
| Aug 29, 2026 | 279 ms |
| Sep 5, 2026 | 238 ms |
| Sep 12, 2026 | 228 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 214 ms |
| Oct 3, 2026 | 215 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 227 ms |
| Oct 24, 2026 | 233 ms |
| Oct 31, 2026 | 242 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.4 s · 2.9 MB32 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.
Reduce unused JavaScript
3.7 s · 752 KiBAbout 752 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,249 HTML elements
The page has 3,249 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and nestscale.com and others), adding 5.1 MB and 724 ms of main-thread time.
Shopify adds 477 ms
477 msShopify costs a phone 477 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Minify JavaScript
410 ms · 70 KiB70 KiB could be saved by minifying JavaScript.
Reduce unused CSS
300 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 129 ms
129 msKlaviyo costs a phone 129 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
nestscale.com adds 90 ms
90 msnestscale.com costs a phone 90 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 42 KiB8 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LO MEJOR DE OFKI”.
Time to Interactive: 35.8 s
35.8 sThe page becomes fully interactive after 35.8 s. Good is under 3.8 s.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 414 ms
414 msScripts block taps and scrolling for 414 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 190 ms
190 msReal visitors wait 190 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 635 ms
635 msReal visitors wait 635 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 353 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.0 MB in 316 requests
9.0 MBYour homepage downloads 9.0 MB in 316 requests on a phone: images 5.8 MB (70), scripts 1.7 MB (85) and other files 977 KiB (130). Under 2 MB keeps phones on slow connections fast.
21 images far larger than shown
2.8 MB21 images are downloaded at several times the size a phone draws them, for example Banners_Web_65.png at 3,780 px wide, shown at 390 px. Resized copies would save about 2.8 MB.
1 image over 500 KB
Banners_Web_65.png weighs 543 KiB. On a phone connection a single image that size takes seconds.
13 images below the first screen load straight away
13 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
Banner_-_Version_Movil_Naire_Skin_Co._1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.6 g of CO₂ per visit
2.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 306.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
34 elements hidden from screen readers can still receive keyboard focus.
ARIA toggle fields must have an accessible name (11 elements)
ARIA toggle fields must have an accessible name: 11 elements on the page fail this check, rated serious by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Ofki Outdoor”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
One H1 headline
Your <h1> is empty.
146 internal links, 4 external
The homepage links to 146 pages on ofkioutdoor.com and 4 external pages.
5 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “La nueva marca de Reinaldo Lippi. Vestuario y equipamiento outdoor durable, con tecnología y que rescatan los orígenes …”.
Canonical URL set
The canonical URL is https://ofki.cl/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ofki.cl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,078 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ofki.cl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
20 small tap targets
20 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 477 words of copy
The homepage carries about 477 words of visible text.
3 checks passed
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 18 testimonial or review blocks and 3 trust badges.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ofkioutdoor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Optis Color Swatch · Ta Labels Badges · Instafeed · Judge Me Reviews · Flyweight Ai Chatbot · Xcloud Search Filter · Selleasy · Countdown Timer · Price Title Guard · Free Contact Form · mailerlite.com · nfcube.com · Qikify
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on ofkioutdoor.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.