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ofracosmetics.com website review
Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 85 checks
This review found 44 issues worth fixing on ofracosmetics.com, 17 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #76,750 of 98,489 reviewed websitesbeats 19%
- #45,765 of 53,779 online storesbeats 12%
- #42,535 of 48,777 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 166 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.5 s
5.6 s
6.8 s
7.9 s
9.0 s
Speed
Reduce unused JavaScript
2.8 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 684 KiB37 files are served with short cache lifetimes, so returning visitors download them again (684 KiB).
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Yotpo and Klaviyo and others), adding 3.2 MB and 2.3 s of main-thread time.
Improve image delivery
350 ms · 1.5 MB16 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Render-blocking requests
950 ms20 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
ZenDesk adds 561 ms
561 msZenDesk costs a phone 561 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 507 ms
507 msYotpo costs a phone 507 ms of main-thread work and 591 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 464 ms
464 msKlaviyo costs a phone 464 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
400 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Accessibe Accessibility Overlay adds 317 ms
317 msAccessibe Accessibility Overlay costs a phone 317 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 223 ms
223 msrebuyengine.com costs a phone 223 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.
2,462 HTML elements
The page has 2,462 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
110 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.
Minify JavaScript
150 ms · 27 KiB27 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 16.7 s
16.7 sVisually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 38.7 s
38.7 sThe page becomes fully interactive after 38.7 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.3 MB in 455 requests
8.3 MBYour homepage downloads 8.3 MB in 455 requests on a phone: scripts 3.3 MB (168), images 3.0 MB (58) and other files 995 KiB (157). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BFCM-LIPS-MOBILE_BANNER.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.4 g of CO₂ per visit
2.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.36 g of CO₂e: 283.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 buttons without a name
14 buttons have no accessible name, so screen readers announce just “button”.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (256 characters)
Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
319 internal links, 10 external
The homepage links to 319 pages on ofracosmetics.com and 10 external pages.
5 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “OFRA Cosmetics | Cruelty-Free Beauty – Ofra Cosmetics”.
Canonical URL set
The canonical URL is https://ofracosmetics.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ofracosmetics.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (777 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ofracosmetics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/PR5385/images/a38a79dd-4d0e-4712-b9e3-f3c7d4aa76bb.png.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
2 checks passed
Tap targets are thumb-sized
287 of 301 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 498 words of copy
The homepage carries about 498 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ACCESS GRANTED 🎟️ SHOP VIP” and “SHOP LIPS”.
21 calls to action
The homepage has 21 calls to action, for example “ACCESS GRANTED 🎟️ SHOP VIP”, “Shop Sale” and “SIGNUP”.
19 short forms
19 short forms (5 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ofracosmetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Triplewhale · Yotpo Loyalty Rewards · Tolstoy · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Founded
- 1998
- Headquarters
- Pompano Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on ofracosmetics.com, including 23 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.