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olio2go.com website review

Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 88 checks

This review found 39 issues worth fixing on olio2go.com, 11 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.2 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
124 ms82 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 202689 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202695 ms
Aug 15, 2026103 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026119 ms
Sep 12, 2026115 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of olio2go.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. olio2go.com at 0.4 s0.4 s
  2. olio2go.com at 0.8 s0.8 s
  3. olio2go.com at 1.1 s1.1 s
  4. olio2go.com at 1.5 s1.5 s
  5. olio2go.com at 1.9 s1.9 s
  6. olio2go.com at 2.3 s2.3 s
  7. olio2go.com at 2.6 s2.6 s
  8. olio2go.com at 3.0 s3.0 s

Speed

11 to fix59
  • Improve image delivery

    10.9 s · 2.6 MB

    13 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.9 s faster on a phone.

  • Reduce unused JavaScript

    3.0 s · 628 KiB

    About 628 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Accessibe Accessibility Overlay and Shopify and others), adding 3.9 MB and 828 ms of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 132 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Shopify adds 141 ms

    141 ms

    Shopify costs a phone 141 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 215 ms

    215 ms

    Klaviyo costs a phone 215 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,528 HTML elements

    The page has 2,528 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 28.5 s

    28.5 s

    Your largest element takes 28.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.6 s

    29.6 s

    The page becomes fully interactive after 29.6 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 569 ms

    569 ms

    Real visitors wait 569 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 148 ms

    148 ms

    Scripts block the page for only 148 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix29
  • Page weight: 5.6 MB in 237 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 237 requests on a phone: images 3.0 MB (21), scripts 1.7 MB (105) and other files 642 KiB (68). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    fall_2026_2.jpg weighs 2.1 MB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    2.2 MB

    3 images are downloaded at several times the size a phone draws them, for example fall_2026_2.jpg at 4,032 px wide, shown at 173 px. Resized copies would save about 2.2 MB.

  • 4 images below the first screen load straight away

    4 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    fall_2026_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.6 g of CO₂ per visit

    1.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9796
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Olio2go - Italian Olive Oil, the trusted source for Italian olive oil”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (293 characters)

    Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 150 internal links, 14 external

    The homepage links to 150 pages on olio2go.com and 14 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.olio2go.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.olio2go.com/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    58%

    The HTML your server sends has 517 of the 885 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.olio2go.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.olio2go.com/collections/coffee-herbal-tea and https://www.olio2go.com/collections/italian-beverages have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.olio2go.com/pages/celebrating-25-years and https://www.olio2go.com/pages/shopping have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 10 broken images

    10 images failed to load on a phone, for example https://storage.trustifyreview.com/trustify-google-review/assets/images/storefront/google.svg.

  • 18 small tap targets

    18 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 885 words of copy

    The homepage carries about 885 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOVELLO” and “SHOP NOW”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop By Category”, “Shop By Region” and “How To Buy”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at olio2go.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Also Bought · Minmaxify Order Limits · Google Reviews · Wishlist By Square · Timesact Pre Order · Inbox · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Social Widget · Restockrocket · nfcube.com · elfsight.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Fairfax

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on olio2go.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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